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Athira Krishnadas

@athirakrishnadas

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I build product positioning and GTM launches that grow digital health and B2B SaaS revenue.

India

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What I'm looking for

I'm looking to lead product positioning, launches, pricing, and GTM for digital health or B2B SaaS products, working independently across cross-functional teams and customer-led growth initiatives.

I've built and launched growth programs across VC-backed digital health and B2B SaaS, from women's health categories to pet care software.

At Pettle, I owned full-funnel GTM and positioning, scaling qualified inbound pipeline from under five to 300+ leads per month. I launched a Health Test Quiz that lifted lead-to-customer conversion by about 35% and led a webinar that generated 100+ qualified leads in 48 hours.

At Bridge Health, I built the Women's Health category from zero, owning product strategy, pricing, packaging and GTM. The category doubled revenue within 10 months, while pricing changes improved contribution margins by about 15%.

At Proactive For Her, I led product and lifecycle marketing, improved lead-to-signup conversion by about 40%, and helped grow organic visibility by about 120%. I ground messaging in customer research, lead cross-functional teams, and create trust-led narratives for regulated health products.

Experience

Work history, roles, and key accomplishments

Current

Independent Growth Consultant

Current

Self-employed

Jan 2026 - Present (9 months)

Growth consulting for two clients: a boutique cafe and a B2B SaaS company.

Growth Consulting B2B SaaS Hospitality

Senior Product Marketing & GTM Lead

Pettle

Jun 2024 - Mar 2026 (1 year 9 months)

Owned full-funnel GTM and positioning for a VC-backed B2B SaaS pet care platform. Launched a product-led Health Test Quiz that lifted lead-to-customer conversion ~35% and scaled qualified inbound pipeline from under 5 to 300+ leads/month.

Product Marketing GTM Strategy Positioning Messaging Performance Marketing Google Ads Meta Ads Conversion Rate Optimization Lifecycle Marketing Team Management

Program & Category Manager, Women's Health

Bridge Health Medical & Digital Solutions

Aug 2023 - May 2024 (9 months)

Built and launched the Women's Health category from zero, owning product strategy, pricing, and GTM. Doubled category revenue within 10 months and improved contribution margins ~15% through pricing restructuring.

Product Strategy Pricing Packaging GTM Customer Interviews ICP Lifecycle Marketing Budget Management Partnerships

Product & Brand Marketing Lead

Proactive For Her

Apr 2022 - Aug 2023 (1 year 4 months)

Led product and lifecycle marketing, improving lead-to-signup conversion ~40% and driving ~120% growth in organic visibility through SEO content architecture. Managed partnerships reaching 2M+ users.

Product Marketing Lifecycle Marketing Email Marketing WhatsApp Marketing SEO Content Strategy Partnerships Social Media Brand Marketing

Marketing Analyst

HiveMinds

Jan 2021 - Jan 2022 (1 year)

Optimized paid campaigns for large Indian consumer and B2B brands across Google, Meta, and LinkedIn Ads. Analyzed CPC, CPA, CVR, and audience data to shape budget allocation and bid strategy.

Performance Marketing Google Ads Meta Ads LinkedIn Ads Data Analysis Budget allocation Bid Strategy

Market Research Intern

Lighthouse India

Jan 2020 - Jan 2021 (1 year)

Conducted primary and secondary research for real estate and organized retail clients, with insights shaping GTM recommendations presented to client leadership.

Market Research Primary Research Secondary Research GTM Strategy