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Arindam Kashyap

@arindamkashyap

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Product professional blending product management, marketing, and user research to ship growth-focused products.

India

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What I'm looking for

I’m looking for a product role where I can own 0→1 strategy and roadmaps, run user research and competitive analysis, and drive GTM execution with measurable growth across cross-functional teams.

I’m a product professional with 3+ years spanning product management, product marketing, user research, and go-to-market strategy. I’ve shipped a live 0→1 MVP (RxGeneric), where I conducted user research and market sizing, defined product vision/roadmap, and delivered a live MVP covering 144 medicines with savings up to 85% per prescription.

I bring strong positioning and execution: I designed a 3-tier messaging framework (Cheapest / Trusted / Balanced) using buyer psychology research, then drove discovery-to-action conversion with affiliate-ready links and a savings calculator. I also specify measurable product KPIs (like session conversion rate and savings-per-session) and lead cross-functional delivery from strategy to launch.

I’m PMI/IIBA-certified across core PM disciplines, and I use structured GTM and problem-solving frameworks to create momentum. In case studies, I diagnosed supply collapse in Uber’s Tier 2/3 strategy using root-cause analysis and driver economics, and I built a white-space positioning strategy for Swiggy Dineout that modeled MAU growth from 7M to 15M with a viral GTM loop at Rs.0 CAC.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Outreach Executive

Current

Amity University

Feb 2024 - Present (2 years 3 months)

Drove 25% YoY pipeline growth (6,000 to 7,500 leads) across 32 institutional partnerships using data-driven prospect segmentation and CRM-tracked follow-ups in LeadSquared. Exceeded 2024-25 targets by 110% while maintaining a 50% conversion rate (2x regional benchmark) and improved outreach strategy through customer interviews and Northeast India field research.

CRM Follow Up Cadences Partnerships Needs Based Messaging Stakeholder Management

Admissions Executive

Chandigarh University

May 2023 - Jan 2024 (8 months)

Delivered 100% of enrollment targets and expanded into three new markets (Nagaon, Tezpur, Diphu). Compressed a 4-month pipeline target into 2 months through data-driven prospect prioritisation.

Admissions Enrollment management Prospect Prioritisation Market Expansion Sales Pipeline Management performance reporting

Business Development Executive

Extramarks Education

Nov 2022 - Feb 2023 (3 months)

Managed the full B2C D2C business development cycle for an education product, applying needs diagnosis and persona-driven messaging to improve conversion in a competitive market. Owned customer discovery through consultative qualification and solution positioning to drive outcomes from interest to conversion.

Business Development B2C Sales D2C Value Proposition Positioning Conversion Optimization