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Pooja Panchal

@poojapanchal1

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Product Marketing professional with 4+ years of experience.

India

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What I'm looking for

I am looking for a role that fosters innovation, collaboration, and growth opportunities.

I am a dedicated Product Marketing professional with over four years of experience in developing and executing Go-to-Market strategies, brand management, and content strategy across various sectors including FMCG, HORECA, and consumer electronics. My journey has taken me through diverse markets in India, the UK, and the Middle East, where I have honed my skills in asset creation, competitive analysis, and leveraging customer insights to drive product adoption.

Throughout my career, I have demonstrated a proven track record of cross-functional collaboration, working closely with product, sales, and design teams to launch impactful products. My role as a Market Research Analyst at Muhimma Digital Platform involved translating client briefs into actionable brand strategies, resulting in significant improvements in proposal acceptance and repeat business. I thrive on analyzing consumer behavior and market trends to generate insights that inform strategic recommendations and enhance client satisfaction.

My educational background includes a Master’s degree in Strategic Marketing Management from Aston University, where I developed integrated marketing strategies for notable brands. I am passionate about utilizing data-driven insights to shape marketing strategies and drive business growth, and I am eager to bring my expertise to a dynamic team that values innovation and collaboration.

Experience

Work history, roles, and key accomplishments

Market Research Analyst

Muhimma Digital Platform Co

Jun 2024 - Feb 2025 (8 months)

Translated client briefs into research-driven brand strategies by optimizing questionnaire design, cost allocation, strategic direction and analytical framework, resulting in a 20% improvement in proposal acceptance. Executed concept and product tests to support product positioning, user conversion, through quantitative surveys, qualitative focus groups resulting in a 10% increase in repeat busine

Market Research Brand Strategy Question Design Data Analysis Product Testing Strategic Planning Cross Functional Collaboration

Client Insight Consultant (CMI team)

GfK - an NielsenIQ Company

Apr 2023 - May 2024 (1 year 1 month)

Delivered product insights using POS, trend, consumer, market and macro data that shaped GTM and positioning, influencing £1M GBP in quarterly renewals for Consumer electronic products. Led insight delivery for global brands, driving sales conversations and improving client satisfaction (rated 8/10).

GTM Strategy Data Analysis Sales Enablement Consumer Electronics

Product Marketing Consultant

Kaido

Jun 2022 - Aug 2022 (2 months)

Created a post-launch B2B Go-to-market strategy for SaaS-based wellbeing platform by analyzing buyer personas, market trends, and competitive landscape, leading to a 35% increase in qualified lead generation within 6 weeks. Shaped persona-aligned messaging and channel strategy that improved product adoption and reduced the sales cycle by 20%, while enabling sales teams with targeted content and po

Product Marketing B2B Marketing Go To Market Strategy SaaS Competitive Analysis Lead Generation Sales Enablement

Account Management Intern

Havas Life Sorento

Mar 2021 - Aug 2021 (5 months)

Developed and executed influencer marketing & integrated campaigns for healthcare brands including new product launches, resulting in a 30% increase in engagement and 25% growth in visibility. Led the execution of campaign creatives and website content in collaboration with design, animation, copywriting teams, resulting in a 15% lift in campaign conversions.

Account Management Influencer Marketing Healthcare Marketing Content Creation Campaign Management Cross Functional Collaboration

Brand Strategy Intern

Dentsu Creative

Jun 2020 - Oct 2020 (4 months)

Built strategic brand recommendations for FMCG clients by translating consumer insights and competitor analysis into clear positioning, targeting, and messaging direction that shaped creative content strategy. Delivered data-driven presentations and compelling storytelling, enabling the creative team to optimize campaign messaging, resulting in a 15% increase in engagement.

Brand Strategy FMCG Consumer Insights Competitor Analysis Positioning)Content Strategy Data Presentation Storytelling

International Marketing & Sourcing Executive

Texperts

Jun 2018 - Sep 2019 (1 year 3 months)

Created enablement content and led onboarding sessions for internal stakeholders during an ERP rollout, accelerating adoption and improving operational efficiency by 15%.

Enablement Onboarding Stakeholder Management Training Project Management

Education

Degrees, certifications, and relevant coursework

Aston University

MSc. Strategic Marketing Management, Strategic Marketing Management

Key courses included Marketing Strategy, Communications, Marketing Management, Digital Marketing, and Brand Management. Designed integrated marketing and branding strategies for various organizations, including Andrex, Enterprise Car Club, Birmingham Commonwealth Games 2022, Australia Olympics 2032, Horizon Retail Marketing Services, and Cricut.

Institute of Chemical Technology

Bachelor in Textile Engineering (B.Tech), Textile Engineering

Key courses included Advanced Mathematics and Statistics, Design and Analysis of Experiments, Project Economics, and Material Science. Designed and published a research project utilizing quantitative research methods such as questionnaire design, survey analysis, primary research, data analysis, and data visualization techniques.