Roshan R

Spearheaded the launch strategy for Momoji’s first QSR outlet, overseeing market research, branding, and execution. Achieved break-even in 3 months and increased monthly revenue by 44%. Implemented Odoo POS, reducing order wait times significantly.

Led internal communications and revamped employer branding, significantly increasing alignment and follower count on LinkedIn. Optimized job postings, reducing time to fill positions drastically. Enrolled women returning to work through targeted campaigns.

Led the launch of MTR Minute Fresh, increasing market penetration. Managed a team of sales executives and distributors, achieving significant net sales growth. Developed digital strategies to enhance brand recall for kids’ toothbrushes.

Conducted primary and secondary research for brands Signature and Antiquity. Co-led a packaging innovation project for COVID, collaborating with creative agencies to enhance user experience.

Onboarded over 40 experiential properties, expanding premium listings. Conducted extensive research and cold calls to meet monthly targets for property partnerships.

Grade: 2.81/4.33

Activities and societies: MICANVAS - Marketing, Media, Sponsorships and Artist Management Studio 7 - Production

1. Secured a summer internship with Diageo India, offered PPI
2. Campus Runners-Up - Xiaomi Mi Summit

Grade: 7.1/10

Activities and societies: Event Co-ordinator - Loyola Chemical Society First Prize - State level chemistry quiz competitions at MCC and New College

Earned a Bachelor of Science in Chemistry, providing a strong foundation in scientific principles and analytical skills, which are essential in various marketing and product development roles.