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Roshan R

@roshanr

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Strategic Marketer | Musician | Endurance Swimmer

India

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What I'm looking for

I am looking for a role that fosters creativity and strategic thinking, with opportunities for growth and collaboration in a dynamic team environment.

Strategic marketing professional with 4 years of experience across product marketing, digital communications, business development, market research and brand strategy. Adept at creating go-to-market strategies that drive revenue and customer engagement.

Experience

Work history, roles, and key accomplishments

Marketing Lead (Consultant)

Viplavam Food Labs

May 2024 - Jul 2024 (2 months)

Spearheaded the launch strategy for Momoji’s first QSR outlet, overseeing market research, branding, and execution. Achieved break-even in 3 months and increased monthly revenue by 44%. Implemented Odoo POS, reducing order wait times significantly.

Market Research Branding Digital Marketing Campaign Management Odoo POS Budgeting Revenue Customer Engagement

Digital Communications Specialist

Zyxware Technologies

Sep 2022 - Dec 2023 (1 year 3 months)

Led internal communications and revamped employer branding, significantly increasing alignment and follower count on LinkedIn. Optimized job postings, reducing time to fill positions drastically. Enrolled women returning to work through targeted campaigns.

Internal Communications Employer Branding Google Analytics Mautic Change Management Job Post Optimization Social Media Marketing Campaign Management

Management Trainee / Area Sales Manager (NPD)

MTR Foods

Jun 2021 - Jun 2022 (1 year)

Led the launch of MTR Minute Fresh, increasing market penetration. Managed a team of sales executives and distributors, achieving significant net sales growth. Developed digital strategies to enhance brand recall for kids’ toothbrushes.

Sales Management Market Penetration Brand Awareness Digital Strategy Team Leadership Consumer Insights Product Launch

Marketing Intern

Diageo India

Apr 2020 - Jun 2020 (2 months)

Conducted primary and secondary research for brands Signature and Antiquity. Co-led a packaging innovation project for COVID, collaborating with creative agencies to enhance user experience.

Market Research Project Management Collaboration Consumer Insights Data Analysis

Sales & Business Development Manager

Wandertrails

May 2017 - May 2018 (1 year)

Onboarded over 40 experiential properties, expanding premium listings. Conducted extensive research and cold calls to meet monthly targets for property partnerships.

Business Development Sales Strategy Property Partnerships Cold Calling Market Research Customer Relationship Management

Education

Degrees, certifications, and relevant coursework

MICA

PGDM-C, Strategic Marketing and Communications

2019 - 2021

Grade: 2.81/4.33

Activities and societies: MICANVAS - Marketing, Media, Sponsorships and Artist Management Studio 7 - Production

1. Secured a summer internship with Diageo India, offered PPI
2. Campus Runners-Up - Xiaomi Mi Summit

Loyola College

Bachelor of Science, Chemistry

2014 - 2017

Grade: 7.1/10

Activities and societies: Event Co-ordinator - Loyola Chemical Society First Prize - State level chemistry quiz competitions at MCC and New College

Earned a Bachelor of Science in Chemistry, providing a strong foundation in scientific principles and analytical skills, which are essential in various marketing and product development roles.