Laura Pfab
@laurapfab
Experienced Salesforce Business Analyst and Product Owner.
What I'm looking for
I am a seasoned Business Analyst and Product Owner with over 30 years of experience across various industries. My expertise lies in business analysis, product ownership, and operational optimization. I am passionate about solving complex operational issues and building system efficiencies that drive growth and value.
Throughout my career, I have successfully managed onshore and offshore development teams, particularly within the Salesforce ecosystem. My commitment to delivering measurable initiatives has led to significant improvements in system performance and user satisfaction. I thrive in collaborative environments and am dedicated to fostering team success through effective communication and innovative problem-solving.
Experience
Work history, roles, and key accomplishments
Consultant - Senior Analyst Business Solutions
GlobalLogic
Sep 2023 - Jul 2025 (1 year 10 months)
Produced multi-step Customer User Journey diagrams for identifying overlooked requirements. Implemented the setup of Salesforce and Certinia profiles, roles, permission sets, and groups.
Consultant - Salesforce Business Analyst
Ascendion
Oct 2022 - Aug 2023 (10 months)
Directed end-to-end implementation and optimization of FinancialForce PSA, leading initiatives across Projects, Budgets, Services CPQ, Resource Management, Revenue Recognition, and Reporting. Acted as a Technical Project Manager for a $1.4M platform enhancement project.
Consultant - Salesforce Business Analyst
DataStaff
Jun 2022 - Sep 2022 (3 months)
Supported Salesforce-hosted help desk for health insurance government mandates. Generated user stories, use cases, process flows, as well as user acceptance testing (UAT) plans and other documents to support the design of Salesforce solutions.
Consultant - Salesforce Business Analyst
Collabera
Jan 2022 - May 2022 (4 months)
Assigned to a short-term Salesforce initiative for a strategic project aimed at improving the escalation process. Engaged with users in order to troubleshooting issues related to Salesforce application usage and functionality.
Salesforce Business Analyst/Architect
A-lign
Mar 2021 - Jan 2022 (10 months)
Analyzed and diagrammed business processes within Pardot, Salesforce, and FinancialForce to identify inefficiencies and bottlenecks to recommend improvements. Conceptualized comprehensive end-to-end process flows for the sales procedure, which facilitated the identification of areas for process enhancement.
Salesforce Product Owner/Business Analyst
Cisco Systems
Aug 2019 - Mar 2021 (1 year 7 months)
Managed sprint workloads by allocating story points efficiently and resolving cross-team dependencies through proactive collaboration with fellow Product Owners. Spearheaded the creation of 92% of user stories within a 2-weeks sprint cycle; achieved a 50% acceptance rate within one week through focused refinement sessions.
Consultant - Salesforce Business Analyst
Laura M Pfab Consulting
Jan 2019 - Jun 2019 (5 months)
Led technology upgrades by crafting user stories and acceptance criteria for the new Salesforce Lightning platform. Investigated profiles, permission sets, custom fields, Apex triggers, workflows, and overall Salesforce object set up to improve Customer Experience for the digital transformation by the client.
Business Systems Analyst Senior Specialist Advisor
NTT DATA Services
Jan 2015 - Dec 2018 (3 years 11 months)
Partnered with Agile delivery teams to design and develop a Salesforce-hosted Insurance Digital Platform, launching it as a scalable SaaS product and improving cross-departmental alignment across sales and strategic planning. Defined and managed 300+ user stories and acceptance criteria as part of an enterprise-wide, multi-million-dollar digital transformation initiative.
Business Analyst
Various Employers
Jul 2001 - Jan 2015 (13 years 6 months)
Performed various Business Analyst through Senior Business Analyst roles across different industries. Focused on analyzing business needs and translating them into technical requirements.
Programmer Analyst
Various Employers
Sep 1990 - Jul 2001 (10 years 10 months)
Held various Programmer Analyst through Systems Analyst positions. Responsible for programming, system design, and analysis to support business operations.
Education
Degrees, certifications, and relevant coursework
Drake University
MBA, Business Information Systems
Focused on Business Information Systems, gaining expertise in leveraging technology for business solutions. The curriculum covered various aspects of information systems to support strategic decision-making.
Iowa State University
BBA, Management
Specialized in Management with a minor in Interpersonal and Rhetorical Communications. This program provided a strong foundation in business principles and enhanced communication skills essential for professional environments.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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