Open to opportunities

Kushal User

@kushaltyagi

Performance Marketing Manager scaling profitable full-funnel growth for global e-commerce brands across Meta, TikTok, and Google.

India

Message

What I'm looking for

I’m looking for a performance/growth role where I can own full-funnel paid media, deepen attribution and incrementality, and run fast experiments to improve ROAS, CPA, and conversions. I’m open to relocation and international opportunities.

I’m a Performance Marketing Manager focused on profitable growth, managing $2M–$2.5M monthly ad spend and delivering 20–35% improvements in ROAS and acquisition efficiency across Meta, TikTok, and Google for global e-commerce brands.

In my current role (Pixis AI), I’ve scaled TikTok spend from $50K → $400K/month (8x growth) while keeping CPA stable within ±15%. I improve performance through campaign restructuring, bid optimisation, landing page testing, and full-funnel optimisation that drives conversion-rate gains of 18–25% and ROAS lift of 25–40%.

I’m especially strong in attribution and experimentation. I’ve improved attribution accuracy by 30%+ through GA4 + enhanced tracking implementation, and reduced CPA by 20–30% using creative testing across formats like ASC, DABA, DPA, and UGC—built for faster iteration and better decision-making.

Previously at Publicis Groupe, I managed full-funnel campaigns for L’Oréal Luxe (Singapore), reducing CPA by 15–25% while increasing conversion volume by 20%+ through audience segmentation and creative optimisation. Earlier roles expanded my toolkit with Tableau/Looker Studio dashboards and multi-market campaign execution across SEA, EMEA, APAC, and LATAM.

Experience

Work history, roles, and key accomplishments

Current

Customer Success Manager

Current

Pixis AI

Apr 2023 - Present (3 years 2 months)

Managed $2M–$2.5M monthly ad spend across Meta and TikTok, improving overall account ROAS by 25–40%. Reduced CPA by 20–30% through creative testing and landing-page/funnel optimization, while increasing conversions by 18–25% and improving attribution accuracy by 30%+.

Meta Ads Campaign Restructuring Attribution Landing Page Optimization Conversion Rate Optimization Creative Testing UGC Formats

Associate Manager Biddable Media

Publicis Groupe

Jul 2022 - Apr 2023 (9 months)

Managed full-funnel paid media for L’Oréal Luxe (Singapore), reducing CPA by 15–25% and increasing conversion volume by 20%+ via audience segmentation and creative optimization. Implemented advanced tracking/measurement and optimized product feeds, increasing feed-driven revenue contribution by 15%+.

Meta Ads Google Ads YouTube Ads Audience Segmentation CPA Optimization Feed GTM Setup Conversion Optimization

Paid Media Executive

BCV, A Rategain Company

Dec 2021 - Jul 2022 (7 months)

Managed 30+ ad accounts for premium hospitality brands, reducing CPL by 20–30% while improving booking conversions by 15–20% through targeting and funnel optimization. Increased engagement rates by 25–35% using UGC-based creatives and delivered performance dashboards in Tableau and Data Studio.

Funnel Optimization Conversion Tracking Performance Dashboards Tableau Looker Studio Data Studio Hospitality Marketing

Marketing Analytics & Campaign

Yellow Studio

Dec 2020 - Nov 2021 (11 months)

Managed multi-objective campaigns (lead gen, conversions, catalog sales) across global markets, improving campaign ROI by 15–25% through targeting, creative, and bidding optimizations. Built KPI reporting using Excel and Data Studio to track ROAS, CPA, CTR, and conversion rates for ongoing performance management.

Lead Generation KPI Reporting Data Studio