subavarshini devaraj

I’m a performance marketing manager with 4+ years of agency and consulting experience, focused on designing, managing, and scaling high-performing campaigns that move measurable revenue. I specialize in full-funnel strategy with an ROI-first mindset, consistently improving outcomes across lead generation and eCommerce.

I’ve delivered 3x–5x ROAS, reduced CPA by up to 35%, and built scalable multi-channel systems across Google Ads, Meta Ads, and YouTube. I manage multiple accounts simultaneously in fast-paced environments, balancing quick iteration with clear stakeholder communication.

My work goes beyond campaign execution: I set up and optimize conversion tracking using GA4, Google Tag Manager, and Meta Pixel to ensure performance reporting stays accurate. I build dashboards in Looker Studio, analyze KPIs like ROAS/CPA/CTR/CVR, and use data-driven changes to improve results.

I also strengthen the funnel with CRO and automation—landing page and funnel optimization, A/B testing, and conversion-based bidding strategies. In addition, I’ve implemented Shopify and WhatsApp-based lead flow tracking, coordinating with email funnels to improve conversion consistency and retention.