Anum Khan
@anumkhan2
Performance marketer and paid social manager driving lead gen and revenue growth through full-funnel experimentation.
IndiaWhat I'm looking for
I’m a performance marketer with 7+ years of experience driving lead generation and revenue growth across LinkedIn, Meta, and Google. I focus on improving results through full-funnel strategy, experimentation, and disciplined execution.
In my current role as a Paid Social Manager at Jellyfish, I manage paid social for brands including Project Management Institute and multiple clients in JP & Colibri (STC, Mortgage, Bank, Xcel, BIF). I’ve led TOF–MOF–BOF campaigns across LinkedIn & Meta, managing 170+ campaigns while improving CTR by 18–25%, reducing CPA by ~20%, and increasing conversions by ~15–20% through funnel structuring and landing page alignment.
Previously, as a Performance Marketing Manager at Crealytics, I improved ROAS by 25% and reduced CAC by ~22% through continuous optimization and creative testing (UGC, influencer, messaging hooks). Earlier roles included Senior Executive – Paid Media at GroupM (search and paid social; CTR up ~15%, CPC down ~18%) and research-focused positions at Media.net, where I analyzed performance data, built reporting, and supported optimization opportunities—often pairing strategy with strong QA and training to ensure high-quality delivery.
Experience
Work history, roles, and key accomplishments
Managed paid social for Project Management Institute and multiple consumer/financial brands, executing a full-funnel TOF–MOF–BOF strategy across LinkedIn and Meta. Improved CTR by 18–25%, reduced CPA by ~20%, and increased conversion rates by ~15–20% through landing-page alignment, structured funneling, and A/B testing.
Owned paid social for brands including StriVectin and Dorothee Schumacher, improving ROAS by 25% and reducing CAC by ~22% through continuous optimization. Drove creative testing across UGC and influencer formats, increasing CTR by ~28%+ while managing end-to-end execution, reporting, and QA.
Managed performance campaigns for MX Player, Pantaloons, and Birla Estate across Google Ads and Meta paid social, running full-funnel prospecting and remarketing. Improved CTR by ~15% and reduced CPC by ~18% through keyword, audience, and creative optimization, and increased conversions by 20%+ by scaling remarketing funnels.
Analyzed campaign data to identify optimization opportunities, improving performance by ~15–20%. Built and delivered actionable reports, refined targeting and campaign strategy with internal teams, and supported junior analyst mentorship and quality control.
Conducted keyword research, A/B testing, and performance analysis for global clients including Forbes, Microsoft Network, and eBay. Improved CTR and campaign efficiency through data-driven optimizations while generating insights to support revenue and engagement.
Education
Degrees, certifications, and relevant coursework
Welingkar Institute
PGDM, Management
2020 - 2022
Completed PGDM (Post Graduate Diploma in Management) at Welingkar Institute from 2020 to 2022.
Thakur College, Mumbai
Bachelor of Mass Media, Mass Media
2014 - 2017
Completed BMM (Bachelor of Mass Media) at Thakur College in Mumbai from 2014 to 2017.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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