ravinder User
@ravinderuser
Performance marketer specializing in paid media and lead-generation funnels.
IndiaWhat I'm looking for
I am a performance marketer with 3+ years of experience specializing in paid media, conversion funnel design, and CRM-integrated lead generation. At AdmitX, I managed Rs.8.2L in Meta Ads across 44 campaigns and 5 international markets, generating 8,413 leads at a blended CPL of Rs.94 and reducing CPL from Rs.300+ to Rs.70.
I built Zoho CRM from scratch, designed WordPress landing pages, and architected full lead funnels to scale monthly lead volumes from ~50 to 150–300+. I have concurrently managed large monthly agency spends (Rs.20L+), executed Google Ads campaigns, and provided SEO advisory and email nurture campaigns.
I hold certifications from Google, HubSpot, and SEMrush, and I focus on measurable growth through A/B testing, data-driven bidding, and creative audience strategies to maximize ROAS and minimize CPL.
Experience
Work history, roles, and key accomplishments
Performance Marketer
AdmitX
Jan 2025 - Present (1 year 2 months)
Managed Rs.8.2L Meta Ads spend across 44 campaigns in 5 international markets, generating 8,413 leads at a blended CPL of Rs.94 and reducing CPL by 70%+ (best Rs.70). Built WordPress landing pages and implemented Zoho CRM to architect a scalable lead funnel.
Digital Marketing Specialist
PearVisa
Feb 2024 - Jan 2025 (11 months)
Managed Rs.5L+/month Meta Ads delivering 300+ qualified leads monthly and executed Google Search & Display campaigns to minimise CPL while concurrently handling paid media for ProQubix enterprise accounts.
Digital Marketing Executive
Snapping Turtles Pvt. Ltd
Feb 2023 - Feb 2024 (1 year)
Managed paid media across 6–10 client accounts overseeing Rs.20L+/month spend and drove client SEO improvements to Page 1 via audits and link-building, alongside email and WhatsApp lead nurturing to maintain high retention.
Digital Marketing Executive
Galaxy Toyota
Jun 2022 - Feb 2023 (8 months)
Generated 300+ test-drive and sales enquiry leads monthly through Search, Display and Social campaigns and improved campaign ROI by 10–20% via A/B testing and audience optimization.
Digital Marketing Intern
Digiperform
Nov 2021 - Jun 2022 (7 months)
Executed Google Ads and social media campaigns, performed keyword research, and supported on-page and off-page SEO for training clients.
Education
Degrees, certifications, and relevant coursework
University of Delhi - School of Open Learning
Bachelor of Commerce, Commerce
Completed a Bachelor of Commerce (B.Com) through the School of Open Learning at the University of Delhi, graduating in 2020.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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