Open to opportunities

Nikhil Mehla

@nikhilmehla

Senior performance marketing leader driving omnichannel growth, optimizing CAC/ROAS with data and AI across global brands.

India

Message

What I'm looking for

I’m looking to lead omnichannel performance marketing where I can own budgets, optimize CAC/ROAS with data and AI, guide high-performing teams, and ship measurable growth through customer journeys, funnels, and disciplined experimentation.

I’m a senior performance marketing leader with 9+ years of experience, currently managing $600K (USD) quarterly budgets across e-commerce, healthcare, D2C, automobiles, streaming platforms, real estate, and digital-first brands. I build strategies from customer journeys and conversion funnels through to hands-on execution across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and more.

I’m known for crafting tailored omnichannel roadmaps, improving lead quality, and maximizing ROAS by making data-driven decisions and running disciplined funnel optimization. I also strengthen teams and delivery through SOP development, SLA creation, and AI-powered campaign optimization to streamline workflows and boost productivity.

In my recent roles, I’ve led cross-functional teams and achieved results like boosting website leads by 300% in 4 weeks (Kitchen Mania), increasing direct bookings by 170% (Double Tree by Hilton), delivering 3x ROAS with UGC ads (Atopis), and improving abandoned cart recovery by 20% with Dynamic Product Ads (Myregya). I’m passionate about building high-performance cultures, solving complex marketing challenges, and scaling operations with clarity and momentum.

Experience

Work history, roles, and key accomplishments

Current

Senior Performance Marketing Manager

Current

36 Presents (Marketing Agency)

Mar 2022 - Present (4 years 4 months)

Manage performance marketing across 12+ B2B and B2C brands with quarterly budgets exceeding $600K USD, planning and distributing budgets across omnichannel campaigns against KPIs. Lead a cross-functional team of 8 specialists and develop roadmaps, SLAs, SOPs, and AI-enabled workflows to optimize funnels and improve ROAS.

Performance Marketing Budget Planning Media Buying Demand Gen YouTube διαχείριση LEADS LinkedIn Ads DV360 CM360 Funnel Optimization Lead Nurturing ROAS Campaign Optimization SOP Development SLA Team Leadership Marketing Roadmap

Senior Growth Manager

Seekav International (Marketing Agency)

Sep 2020 - Feb 2022 (1 year 5 months)

Built and led a 14-member marketing team and acquired 10+ international clients within 6 weeks through PPC ads as MAAS. Managed full-funnel paid media on Google, Facebook, and LinkedIn, improving CRO using behavioral segmentation with Hotjar/Crazy Egg and GA4 analysis.

PPC Paid Media Management Google Ads LinkedIn Ads Full Funnel Marketing CRO Segmentation Hotjar Crazy Egg Agile Marketing Ad Operations

Digital Marketing Manager

Sawan Jewellers (Jewellery Brand)

Nov 2018 - Aug 2020 (1 year 9 months)

Launched and managed the brand’s e-commerce presence in the Middle East, improving UI/UX to boost customer engagement. Drove performance via email marketing, A/B testing, and digital advertising optimization to improve new user acquisition, email open rates, and traffic.

E commerce Marketing UX Optimization Email Marketing A B Testing Digital Advertising User Acquisition

Digital Marketing Specialist

Applify Tech (App Development Agency)

Feb 2017 - Oct 2018 (1 year 8 months)

Planned and executed the launch strategy for the Brezaa dating app, generating over 100K installs in the UK market. Managed PPC-driven lead generation and supported B2B lead generation for the Middle East and Singapore, along with content strategy, social media engagement, and SEO to increase organic traffic.

App Marketing PPC Advertising Revenue Generation B2B Lead Generation SEO Content Strategy social media engagement