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Syed Adnan Jilani

@syedadnanjilani

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I scale global paid-media campaigns through data-driven optimization, analytics, and full-funnel strategy.

India

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What I'm looking for

I'm looking to lead full-funnel performance marketing and data-driven growth for global brands, combining paid media, analytics, conversion optimization, cross-functional delivery, and team leadership.

A Senior Performance Marketing and Digital Transformation Manager with ~10 years of experience architecting full-funnel, data-driven marketing frameworks for global brands across USA and EMEA market

Beyond campaign execution, I bring a strong project and program management lens to performance marketing leading cross-functional stakeholder alignment, defining project scope and success metrics, and ensuring SLA-driven delivery across multi-country programmes. I'm PMP certified, which underpins how I structure campaign workflows, manage risk, and drive process discipline across teams and timelines.

My work sits at the intersection of media strategy, data analytics, and program management: designing scalable frameworks, mentoring high-performing teams, and translating complex performance challenges into measurable business growth.

Experience

Work history, roles, and key accomplishments

Performance Manager

Publicis Global Delivery

Sep 2022 - May 2026 (3 years 8 months)

Directed €1M+ quarterly budgets across Meta, Google, Snapchat, Pinterest, and LinkedIn, delivering consistent 7–9x ROAS and driving 10%+ YoY revenue growth for global enterprise accounts. Engineered full-funnel performance architectures that reduced CPA by 15% while scaling spend by 30%.