Ankush Jha

I’m a results-driven Performance Marketing Lead and Digital Strategist with hands-on experience scaling full-funnel, multi-channel campaigns across Google, Meta, Microsoft (Bing), and Amazon Ads. I focus on measurable growth, building repeatable frameworks that help accounts perform consistently over time.

In my recent role, I led a performance marketing team and scaled Meta Ads for a premium global fashion brand—raising ROAS by 156% (from 6x to 17.17x), increasing total revenue by 213%, and growing budgets up to 12% monthly. I also delivered major e-commerce turnarounds by optimizing Google Merchant Center feeds and leveraging automated bidding (tROAS), driving a 1,492% increase in purchases while reducing cost-per-conversion by 63%.

I’m deeply analytics-led, using GA4, Looker Studio, and strong tracking practices to increase performance. I’ve created real-time reporting dashboards that give global stakeholders clear visibility into KPIs and campaign health, and I’ve improved outcomes with advanced tactics like Smart Bidding, keyword expansion, and CRO through A/B testing.

Previously, I managed 50+ Google Ads accounts across e-commerce, SaaS, and services, improving client ROAS by 30%+ and maintaining 95%+ client satisfaction through proactive optimizations and stakeholder-friendly reporting. I began my career with a Programmer Analyst Intern and Trainee background at Cognizant—strengthening my problem-solving and compliance mindset—then transitioned fully into digital marketing and paid media.