At Algoworks, I spearhead B2B go-to-market and inbound marketing campaigns to drive qualified pipeline and revenue growth. I build ICP-driven ABM strategies in partnership with Sales, Design, and Content teams.
At VenWiz, I managed multi-channel go-to-market execution and campaign budgets, and owned paid media campaigns across LinkedIn, Google, and Meta. I also supported brand visibility through SEO, digital PR, and event-focused sales enablement assets.
At OfBusiness, I executed integrated campaigns to drive enterprise pipeline and developed sales enablement materials, including ABM lists, pitch decks, and case studies. I used Python, CleverTap, and web analytics for customer segmentation and funnel optimization.
At Cerner, I increased feature adoption by 50% through product alignment and user communications, and built SQL and Python analytics dashboards that improved campaign ROI by 25%. On the Sales Enablement Initiative (BidAssist), I led proposal optimization that improved win rates by 15%.
