Open to opportunities

Mansi Porwal

@mansiporwal

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B2B Growth & Product Marketing specialist with a focus on SaaS.

India

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What I'm looking for

I am looking for a role in a dynamic SaaS company where I can apply my marketing expertise to drive growth and innovation.

With over five years of experience in B2B growth and product marketing, I have successfully taken products from inception to scale across diverse markets including India, the US, and LATAM. My expertise lies in product-led growth, demand generation, and revenue operations, which I aim to leverage in a scaled SaaS environment where the total addressable market and data sets are more expansive.

In my current role as a Marketing Analyst at LTV Fund, I am building growth strategies to enhance customer subscriptions and collaborating with product teams to improve user experience. Previously, as a Marketing Manager at Crimson, I led a team to launch an AI solution in LATAM and APAC, implementing data-driven marketing strategies that resulted in a significant increase in brand awareness and traffic.

My career is marked by a commitment to driving growth through innovative marketing strategies and a passion for continuous learning. I have been recognized with multiple awards for my contributions, including Growth Achiever of the Year and Employee of the Month. I am excited to bring my skills to a new challenge where I can contribute to impactful marketing initiatives.

Experience

Work history, roles, and key accomplishments

Current

Marketing Analyst

Current

LTV Fund

Sep 2024 - Present (8 months)

Built growth strategies to increase customer subscriber count and enhanced user experience by assisting the product team. Launched new product features in the USA market and managed influencer marketing campaigns.

Growth Strategy Customer Acquisition Product Launch User Experience Influencer Marketing

Marketing Manager

Crimson

Nov 2023 - Aug 2024 (9 months)

Led a 5-person team and acted as a SPOC for international teams, successfully launching an AI solution in LATAM and APAC markets. Developed and implemented comprehensive end-to-end marketing strategies, resulting in increased brand awareness and a 40% surge in website and PPC traffic through data-driven campaign optimization.

Team Leadership Marketing Strategy Brand Awareness Data Driven Marketing PPC

Marketing Manager

Snipp

May 2023 - Oct 2023 (5 months)

Contributed to the formulation of marketing strategy to increase prospects and executed successful email marketing campaigns using HubSpot, achieving a 38% open rate. Proficiently handled end-to-end marketing for in-person and virtual events.

Marketing Strategy Email Marketing HubSpot Event Management Virtual Events

Corporate Marketing Lead

Network Science

Oct 2020 - Mar 2023 (2 years 5 months)

Provided strategic and practical marketing consultancy to boost company revenue by 2x and program managed Digital Marketing As A Service offering to enhance digital sales for clients. Served as SPOC for all external marketing partnerships & communication, while also developing lead generation strategies and managing LinkedIn growth.

Consulting Sales Growth Digital Marketing Program Management Partnership Management Lead Generation Event Planning LinkedIn Content Strategy

Education

Degrees, certifications, and relevant coursework

INDIAN SCHOOL OF BUSINESS

Certificate, Digital Marketing and Analytics

Completed a program focused on Digital Marketing and Analytics, enhancing skills in data-driven marketing strategies and tools.

JAIN COLLEGE OF MCA AND MBA, BELGAUM

Master's of Business Administration, Business Administration

Grade: 71%

Pursued a Master's in Business Administration, gaining comprehensive knowledge in business management and related disciplines. Achieved a commendable academic performance with a 71% score.

JAIN DEGREE COLLEGE, BELGAUM

Bachelor of Commerce, Commerce

Grade: 81%

Graduated with a Bachelor's of Commerce, focusing on core commercial subjects and business principles. Achieved a strong academic record with an 81% score.

GOGTE COLLEGE OF COMMERCE, BELGAUM

Pre-University Course, Commerce

Grade: 90%

Completed pre-university education at Gogte College of Commerce, focusing on foundational subjects. Achieved a high academic standing with a 90% score.