Durgesh Patil

I’m a B2B Marketing Analyst focused on turning marketing data into pipeline and revenue outcomes. I improve engagement and conversion by designing full-funnel campaigns, strengthening segmentation and persona targeting, and translating insights into clear next actions for Marketing, Sales, and Product.

In my current role at Cowbell Cyber, I’ve built and optimized campaigns across seven cybersecurity products—improving SQL quality by 20% through enhanced segmentation and persona-driven messaging. I also developed threat-intelligence–focused campaigns that increased email engagement and drove 10% higher-intent inbound pipeline, while building A/B and multivariate testing frameworks that lifted email CTR by 12% and landing-page conversion performance by 18%.

I’m especially strong in CRM-driven growth. I’ve optimized HubSpot–Salesforce integration to improve lead scoring, routing, and conversion tracking, and I created centralized messaging and nurture systems to support SDR outreach and customer lifecycle communications—boosting engagement by 22% and improving cross-sell readiness.

I combine experimentation with rigorous measurement: I built unified KPI dashboards to track funnel velocity, attribution, CAC efficiency, and campaign ROI, improving reporting accuracy by 40% and decision-making across teams. Previously at OakNorth Bank, I delivered a 20% increase in qualified leads and boosted campaign conversion rates by 35% using targeted email marketing, segmentation, and HubSpot automation—helping generate £550M+ in MQLs/BDQLs and contributing to a major product launch onboarding 65,000 customers.