karthik gokul

I’m a product marketing and marketing analytics professional with an MBA in Business Analytics & Marketing and a strong data-first mindset. I blend customer research, campaign performance measurement, and messaging execution to help products land with clarity and momentum.

At Vitra.ai, I supported end-to-end execution for two feature launches—owning work across content research, landing page layout, messaging development, demo video creation, and pre-launch product testing. I also tracked campaign and feature performance metrics via dashboards to improve engagement and optimize communication.

Previously, as a Sales Engineer at Fujitec India, I improved sales performance by deriving actionable insights from customer analytics and data trends. I designed Microsoft Power BI dashboards for leadership and collaborated with cross-functional teams to align client requirements with marketing and business solutions, including training clients to adopt analytics tools.

My projects reinforce how I use analysis to drive decisions: I conducted consumer behavior analysis for “Green Washing & Brand Loyalty” using Python & R, and I built a Power BI sales & marketing dashboard analyzing 10,000+ records to optimize spend allocation. I’m motivated by roles where analytics directly shapes strategy, positioning, and measurable growth.