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Minal Mishra

@minalmishra17

I build growth, not just campaigns. 4+ years across GTM, category and lifecycle, with a track record of improving conversion and cutting CAC.

India

Message

I’ve spent the last 4+ years working across growth, GTM, category management and product launches.

Most of my work has been around figuring out what is holding growth back, understanding the customer better, and then fixing the problem through pricing, CRM, content, product changes or a better GTM plan. I’ve owned a ₹30 Cr+ category P&L, improved conversion from 7% to 11%, reduced CAC by 31%, and launched new products and growth initiatives from scratch.

I enjoy work where I can see the impact of what I’m doing. I like being close to the customer, the numbers and the actual execution instead of working only on strategy.

I’m now looking for remote roles across Growth, GTM, Product Marketing, Category, CRM and Business Strategy, preferably with teams that value ownership, clear thinking and people who are comfortable getting things done without too much handholding.

Experience

Work history, roles, and key accomplishments

Current

Category Manager

Current

Unacademy

Jul 2025 - Present (1 year 3 months)

Led end-to-end GTM initiatives across CRM, lifecycle campaigns, pricing, and funnel optimization, improving conversion from 7% to 11%, reducing CAC by 31%, and increasing campaign ROI by 57%. Launched a standalone proctored testing product and increased organic lead contribution by 24%.

GTM Strategy CRM Lifecycle Marketing Customer Segmentation Funnel Optimization Pricing Campaign Management Data Analysis SQL WebEngage HubSpot GA4 Amplitude

Manager - New Initiatives

Stovekraft Limited

Apr 2024 - Dec 2024 (8 months)

Implemented the company's first CRM ecosystem by integrating customer and partner data with SAP, and built a WhatsApp customer support chatbot driving 15k+ user adoption in the first month. Initiated product combinations and bundling for General Trade, leading to ₹27 Cr+ revenue growth in Q3.

CRM Strategy SAP CSAT NPS Customer Insights WhatsApp Business Chatbots Product Bundling Data Analysis SQL Power BI

Digital Marketing Intern

Loans4you

Aug 2023 - Aug 2023 (0 months)

Improved search engine ranking and online credibility by increasing domain authority by 60% via content creation, link building, and on-page SEO. Conducted keyword research and targeting for content optimization.

SEO Content Creation Link Building Keyword Research On Page SEO Digital Marketing

Growth Marketing Intern

UltraTech Cement

Apr 2023 - Jun 2023 (2 months)

Drove revenue up by 3% of the Building Products Division by deploying market growth strategies based on comprehensive market research and analysis of 6,000+ data points. Proposed a growth strategy plan for the mobile app 'Utec' including GTM, sales enablement, and lead generation.

Market Research Survey Design Data Analysis GTM Strategy Lead Generation Customer Engagement

B2B Associate

IKEA India Private Limited

Jun 2020 - Jun 2022 (2 years)

Achieved ₹52 Crore+ in total sales as B2B Sales Consultant by managing a portfolio of 200+ B2B clients with above 80 NPS. Exceeded monthly sales targets by 9%+ through strategic upselling and cross-selling, and optimized bundling strategies leading to a 40% increase in personalized order requests.

B2B Sales Customer Relationship Management Upselling Cross Selling NPS Sales Strategy Training