Kiranjeet Sandhu
@kiranjeetsandhu
Lifecycle marketing analyst with CRM expertise and financial services experience.
What I'm looking for
I am a lifecycle marketing analyst with over six years of experience across customer service, financial services, and marketing support roles. I bring a strong foundation in CRM campaign execution, email marketing, and data-driven communication to improve engagement and retention.
My background includes hands-on roles at major Canadian banks and financial institutions, where I conducted enhanced due diligence, supported compliant lifecycle messaging, and informed segmentation for targeted outreach. I have repeatedly translated behavioral insights into actionable campaign strategies that reduce churn and increase cross-sell opportunities.
I am proficient with Salesforce, Google Analytics, Microsoft Office Suite, and multiple CRM platforms, and I leverage analytics, A/B testing, and customer segmentation to optimize campaign performance. I combine technical fluency with strong stakeholder communication and project coordination skills.
I am motivated by roles that balance regulatory compliance with creative, data-backed marketing solutions and that allow me to collaborate across business and compliance teams to deliver measurable customer value.
Experience
Work history, roles, and key accomplishments
Conduct enhanced due diligence (EDD) on high-risk clients and analyze client behavior to inform compliant lifecycle messaging and campaign targeting. Collaborate with compliance and business units to ensure outreach aligns with regulatory requirements and maintain structured documentation for risk mitigation.
Customer Service Representative
407ETR
Jul 2024 - Mar 2025 (8 months)
Resolved complex billing and payment issues, logged interactions in Salesforce to support data-driven engagement, and provided technical guidance to improve user experience and customer retention. Contributed cross-functional insights to enhance the customer lifecycle journey.
Delivered proactive client advice for personal and business banking, identified sales and referral opportunities, and supported CRM enhancements by capturing detailed customer profiles to enable campaign personalization and lifecycle management.
Customer Service Representative
AnswerNet
Feb 2022 - Oct 2023 (1 year 8 months)
Supported multiple clients with responsive communication and case resolution across ticketing systems, identified churn drivers and recommended engagement improvements while maintaining consistent CRM data handling and conflict resolution.
Customer Service Supervisor
Radisson Hotel
Aug 2018 - Feb 2022 (3 years 6 months)
Supervised front desk operations, trained staff, and implemented process improvements that increased operational efficiency and guest satisfaction, while collecting feedback to inform personalized communication and retention strategies.
Investigated suspicious financial activity and conducted fraud assessments that informed client outreach protocols and risk segmentation, providing insights into identity fraud patterns to shape prevention and re-engagement communications.
Technical Support Advisor
Concentrix
Dec 2020 - Feb 2021 (2 months)
Provided technical support for Apple iPhone customers, coordinated cross-team ticket resolution, and analyzed recurring issues to propose improvements to communication scripts and help content that improved customer retention.
Education
Degrees, certifications, and relevant coursework
Humber College Institute of Technology and Advanced Learning
Diploma, Computer Support Network Technician
2018 - 2018
Completed a Diploma in Computer Support Network Technician focused on IT support and networking fundamentals.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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