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Kiranjeet Sandhu

@kiranjeetsandhu

Lifecycle marketing analyst with CRM expertise and financial services experience.

Canada
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What I'm looking for

I seek a mid-level marketing or CRM role focused on lifecycle campaigns, data-driven retention, cross-functional collaboration, and compliant communication.

I am a lifecycle marketing analyst with over six years of experience across customer service, financial services, and marketing support roles. I bring a strong foundation in CRM campaign execution, email marketing, and data-driven communication to improve engagement and retention.

My background includes hands-on roles at major Canadian banks and financial institutions, where I conducted enhanced due diligence, supported compliant lifecycle messaging, and informed segmentation for targeted outreach. I have repeatedly translated behavioral insights into actionable campaign strategies that reduce churn and increase cross-sell opportunities.

I am proficient with Salesforce, Google Analytics, Microsoft Office Suite, and multiple CRM platforms, and I leverage analytics, A/B testing, and customer segmentation to optimize campaign performance. I combine technical fluency with strong stakeholder communication and project coordination skills.

I am motivated by roles that balance regulatory compliance with creative, data-backed marketing solutions and that allow me to collaborate across business and compliance teams to deliver measurable customer value.

Experience

Work history, roles, and key accomplishments

AN

Customer Service Representative

AnswerNet

Feb 2022 - Oct 2023 (1 year 8 months)

Supported multiple clients with responsive communication and case resolution across ticketing systems, identified churn drivers and recommended engagement improvements while maintaining consistent CRM data handling and conflict resolution.

RH

Customer Service Supervisor

Radisson Hotel

Aug 2018 - Feb 2022 (3 years 6 months)

Supervised front desk operations, trained staff, and implemented process improvements that increased operational efficiency and guest satisfaction, while collecting feedback to inform personalized communication and retention strategies.

CIBC logoCI

Fraud Credit Response Analyst

Sep 2021 - Jan 2022 (4 months)

Investigated suspicious financial activity and conducted fraud assessments that informed client outreach protocols and risk segmentation, providing insights into identity fraud patterns to shape prevention and re-engagement communications.

Education

Degrees, certifications, and relevant coursework

Humber College Institute of Technology and Advanced Learning logoHL

Humber College Institute of Technology and Advanced Learning

Diploma, Computer Support Network Technician

2018 - 2018

Completed a Diploma in Computer Support Network Technician focused on IT support and networking fundamentals.

Tech stack

Software and tools used professionally

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