Open to opportunities

Bako Ali

@bakoali

Message

Sales and client experience specialist driving retention and measurable growth through data-driven marketing.

Canada

Message

What I'm looking for

I seek a data-driven role that leverages CRM and paid media skills to improve conversion and retention, within collaborative teams focused on measurable growth.

I am a sales and client experience specialist with 7+ years of combined sales, digital marketing, and client success experience, focused on improving conversion rates, shortening sales cycles, and boosting client retention.

I leverage CRM systems, paid media optimization, A/B testing, and data-driven dashboards to troubleshoot campaign issues, recover performance, and deliver measurable ROI improvements for SMB and enterprise clients.

I build trust-based client relationships, streamline sales processes, and collaborate with cross-functional teams to scale client satisfaction and drive repeat business and referrals.

Experience

Work history, roles, and key accomplishments

Current

Sales Consultant

Current

Caivana

Jan 2025 - Present (1 year 1 month)

Guided customers through complex purchase decisions to increase conversion rates and average deal size; built trust-based relationships that drove repeat business and measurable referral growth.

Sales Customer Engagement CRM Product Recommendations Objection Handling Relationship Building Cross Functional Collaboration

Digital Marketing & Sales Consultant

Meta Marketing Pro (Accenture)

Feb 2022 - Jan 2025 (2 years 11 months)

Advised SMB clients on paid media strategy and optimized ad performance via A/B testing and data analysis, improving campaign ROI and conversion rates while restoring campaign delivery after account issues.

Paid Media A B Testing Campaign Optimization Analytics Dashboarding Troubleshooting ROI Optimization

Client Experience Associate

AnywhereWorks

Apr 2021 - Feb 2022 (10 months)

Delivered proactive client support that increased retention and satisfaction, reduced data errors through accurate information handling, and shortened average response times across digital channels.

client support Customer Retention SLA Management Communication Cross Functional Collaboration

Sales Representative

American Income Life

Feb 2018 - Mar 2021 (3 years 1 month)

Built a client follow-up system that increased referrals and improved policy renewals; streamlined the sales process to boost onboarding efficiency and productivity.

Follow Up Systems Sales Process Optimization Referrals Onboarding Relationship Management Performance Tracking

Retail Sales Associate

Home Depot

Mar 2016 - Feb 2018 (1 year 11 months)

Provided customer support and product guidance that improved in-store conversion rates and supported seasonal sales planning through product trend insights.

Retail Sales Customer Service Product Guidance Sales Planning Trend Analysis Merchandising