Open to opportunities

Lindsay Seligman

@lindsayseligman

Message

I build revenue-driving email, SMS, and lifecycle marketing programs for B2C eCommerce brands.

Canada

Message

What I'm looking for

I'm looking to lead data-driven email, SMS, and lifecycle marketing programs for B2C or eCommerce brands, with opportunities to improve segmentation, automation, campaign performance, and cross-channel revenue growth.

I've built email, SMS, and lifecycle programs for Jewlr and The Custom Chef, using segmentation, A/B testing, automation, and performance reporting to grow revenue and engagement. At Jewlr, I grew the email subscriber base to 2 million, increased campaign revenue by $4M, boosted journey revenue by $8M, and increased SMS campaign revenue by $5M.

At The Custom Chef, I launched an email program that helped grow online revenue to over 30K across the US and Canada within months, grew the active subscriber list to 10,000+ in six months, and increased paid-media ROAS 4x. I've also led digital campaigns across email, web, social, content, and retail partnerships for Deloitte, Reliance Home Comfort, Hotel Doggy, and Sears Canada.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

The Custom Chef

Jul 2025 - Present (1 year 2 months)

Took the online business from infancy and elevated it to grow to over 30K in revenue for both US and Canada in the span of months, by creating the email program with agency partners. Managed paid media budgets with agency across Google and Meta, increasing ROAS by 4x.

Email Marketing Campaign Management Marketing Automation Paid Media Google Ads Meta Ads Monday.Com Agency Management Wholesale Amazon

Email Marketing Manager

Jewlr

Jan 2022 - Jul 2025 (3 years 6 months)

Managed the entire Email and SMS program from planning to briefing, to setting up the campaigns and reporting on them on a weekly basis. Grew email subscriber base to 2 million through testing and content initiatives.

Email Marketing SMS Marketing A B Testing Marketing Automation Campaign Management Data Analysis Segmentation Content Strategy

Marketing Specialist

Deloitte

May 2021 - Jan 2022 (8 months)

Planned and executed campaigns across email, web, and social media. Partnered with marketing teams and agencies to deliver campaigns.

Campaign Management Email Marketing Social Media Digital Marketing Agency Management Optimization Testing

Customer Base Lifecycle Specialist

Reliance Home Comfort

Oct 2018 - May 2021 (2 years 7 months)

Managed corporate marketing calendar for key product launches and legal disclaimers. Collaborated with internal marketing team to drive profitable customer behavior through promotional campaigns.

Marketing Calendar Campaign Management Customer Lifecycle Lead Generation Conversion Rate Optimization

Digital Marketing Manager

Hotel Doggy

Apr 2013 - Apr 2021 (8 years)

Conceptualized and implemented digital strategy for Hotel Doggy, aligning with overall business strategy and marketing calendars. Managed marketing and content on Twitter, Instagram, and Facebook, developing engaging content for social communities.

Digital Strategy Social Media Marketing Content Creation Twitter Instagram Facebook Brand Promotion

Digital Content Marketing Specialist

Sears Canada

Oct 2014 - Oct 2017 (3 years)

Managed social media presence on multiple platforms, creating engaging content and implementing social strategy. Developed relationships with influencers and social media partners to enhance brand visibility.

Social Media Management Content Creation Influencer Marketing Campaign Planning Analytics