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Imani Murrell

@imanimurrell

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Customer Success and retention strategist driving measurable B2B growth.

Canada

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What I'm looking for

I seek roles where I can lead retention and lifecycle strategy, use data to drive measurable engagement and revenue growth, work cross-functionally, and scale automated journeys in a collaborative, growth-oriented company.

I am a Customer Success and Account Growth Strategist with eight years of experience aligning sales, marketing, and customer lifecycle strategy to increase adoption, engagement, and retention across B2B and SMB portfolios. I build retention frameworks, deliver strategic business reviews, and translate data insights into measurable outcomes, having driven average retention increases of 15% and engagement lifts of 20% for clients.

My background includes managing large SMB account portfolios (~$1.5M ARR), delivering 75+ QBRs annually, and automating lifecycle workflows that cut manual work by up to 60%. I am proficient in Salesforce, HubSpot, Saleslo, Gong, ActiveCampaign and other SaaS tools, and I proactively guide clients to allocate budget toward retention and segmentation to scale results.

Experience

Work history, roles, and key accomplishments

Current

Retention Marketing Strategist

Current

ClientCadence

May 2024 - Present (2 years 1 month)

Built retention playbooks and 15–20 automated email/SMS workflows for five SMB medspa clients, driving a 15% average retention increase and 20% lift in engagement while reducing manual follow-up work by 60%.

Lifecycle Marketing Email Automation ActiveCampaign SMS Marketing Segmentation Marketing Automation

Account Executive

May 2022 - Mar 2024 (1 year 10 months)

Managed 250+ SMB accounts (~$1.5M ARR) across onboarding, optimization, and reinvestment; delivered 75+ QBRs/year and drove a 15% lift in engagement while improving lead volume and CPL for targeted clients.

Account Management Campaign Manager QBRs Performance Optimization Lead Generation Client Onboarding Salesforce

Digital Marketing Strategist

Imani Digital

May 2018 - Dec 2021 (3 years 7 months)

Provided lifecycle content and demand-generation assets (webinars, eBooks, chatbots) for clients including SAP Concur and Sundance Institute, increasing engagement by 25% and improving CTR and lead quality.

Content Marketing Lead Generation Webinars Ebooks Chatbot CTR Optimization Marketing Strategy

Digital Marketing Specialist

Canadian Tire

Jul 2011 - Apr 2016 (4 years 9 months)

Led early mobile initiatives—push notifications, onboarding flows, and QR code pilots—growing app engagement 125% YoY and improving multichannel customer experiences.

Mobile Marketing Push Notifications QR Campaigns Onboarding Campaign Execution Mobile Analytics