Open to opportunities

Kike Adetifa

@kikeadetifa

Message

Customer success and lifecycle leader driving retention and multi-channel engagement in fintech.

Canada

Message

What I'm looking for

I seek a remote or hybrid role in fintech/digital banking leading lifecycle and retention strategies, focused on measurable engagement, automation, and cross-functional collaboration.

I am a strategic Customer Success and Lifecycle Leader with 6+ years of experience in fintech and digital banking, adept at designing multi-channel communication roadmaps and marketing automation.

I have led cross-functional teams to implement platforms like MoEngage and Netcore, producing measurable improvements in engagement, feature adoption, and retention.

My work blends legal-analytical rigor and data-driven decision making to perform root-cause analysis on non-conversion and recovery of at-risk segments, yielding revenue and retention uplifts.

I am a disciplined remote collaborator comfortable with asynchronous workflows and EST core hours, focused on scalable lifecycle strategies, regulatory compliance, and continuous optimization.

Experience

Work history, roles, and key accomplishments

Current

Team Lead, Customer Communications

Current

The Alternative Bank

Jul 2024 - Present (1 year 6 months)

Led MoEngage implementation and a communications team to reduce opt-outs by 10%, increase cross-channel engagement 15%, and grow qualified sign-ups 20% while improving retention 15%.

Lifecycle Marketing Mo Engage Customer Segmentation Retention A B Testing Email SMS In App Analytics

Customer Lifecycle Manager

Polaris Bank Limited

Sep 2023 - Jul 2024 (10 months)

Executed targeted lifecycle campaigns across Email and SMS that contributed to a 15% revenue increase and improved campaign ROI 15% through Netcore and Excel-driven analysis, while raising new customer retention 20%.

Email Marketing SMS Marketing Excel Personalization

Lead, Product Positioning & Customer Lifecycle

ALAT by Wema

Feb 2022 - Aug 2023 (1 year 6 months)

Led data-driven product campaigns that increased customer engagement 25% and feature sales 10%, partnered with product owners to integrate lifecycle messaging and reduce churn 15%.

Product Marketing Event Tracking Customer Engagement Analytics Cross Functional Collaboration

Ombudsman / Customer Complaints Manager

Wema Bank PLC

Nov 2019 - Jan 2022 (2 years 2 months)

Managed escalated customer complaints and streamlined resolution workflows to cut response times 25% and reduce repeat complaints 15%, ensuring compliance with CBN customer protection guidelines.