Reut Rodov
@reutrodov
Results-driven analyst specializing in conversion rate optimization and marketing.
What I'm looking for
I am a motivated and results-driven professional with extensive experience in revenue operations, marketing analytics, and B2B SaaS. My expertise lies in leveraging tools like HubSpot, Google Analytics, and Looker to streamline processes, optimize performance, and support growth initiatives. At Guesty Inc., I spearheaded the development of a data and reporting infrastructure using SQL and BigQuery, achieving a 30% reduction in data processing time and enhancing strategic planning efficiency across multiple business units.
In my previous role at Remotion, I led the analytics department, overseeing operations for over 70 clients. I implemented an automated reporting system that reduced manual reporting by 99%, allowing for more efficient data-driven insights and strategic decision-making. My ability to create interactive dashboards and conduct deep-dive analyses has consistently provided actionable insights that refine campaign performance and optimize customer lifecycle management.
With a strong foundation in financial and business economics, I thrive in cross-functional environments, collaborating with sales, marketing, and customer success teams to create impactful solutions. I am eager to apply my analytical expertise and problem-solving skills to drive revenue growth and operational excellence in dynamic organizations.
Experience
Work history, roles, and key accomplishments
Marketing Analyst
Remotion: LinkedIn Ads Agency
Jun 2021 - Nov 2023 (2 years 5 months)
I led the analytics department for over 70 clients, creating data-driven insights and implementing an automated reporting system that reduced manual reporting by 99%. I developed interactive dashboards and initiated weekly client check-ins to enhance strategy and campaign performance.
Conversion Rate Optimization & Marketing Analyst
Guesty Inc.
Jan 2024 - Oct 2023 (-1 years 9 months)
As a Conversion Rate Optimization & Marketing Analyst, I developed a data and reporting infrastructure, achieving a 30% reduction in data processing time. I created detailed marketing KPI reports and leveraged various tools to analyze user behavior, increasing lead conversion rates by 20%. My role involved cross-functional collaboration to drive revenue growth and operational excellence.
Marketing Campaign Manager
Avantis Team
Apr 2020 - Apr 2021 (11 months)
Managed the launch of 50 marketing campaigns weekly, optimizing a budget of $500,000. I utilized Power BI and Looker to improve campaign performance, achieving a 10% increase in traffic through data-driven adjustments.
Financial Services Sales Representative
TD Canada Trust
Sep 2018 - Sep 2019 (1 year)
Analyzed customer portfolios to identify optimal investment options, achieving 120% of quarterly sales targets. I generated high-quality leads and increased follow-up appointments by 15%, driving interdepartmental collaboration.
Customer Service Representative
TD Canada Trust
Aug 2016 - Sep 2017 (1 year 1 month)
Processed over 150 customer transactions weekly with 100% accuracy, exceeding sales targets and increasing customer satisfaction scores by 25%. I trained and mentored new team members, achieving a 90% retention rate.
Education
Degrees, certifications, and relevant coursework
York University
Bachelor of Arts, Special Honours, Financial and Business Economics
2014 - 2018
Used a quantitative, statistics, and analytical approach to build a strong mathematical foundation to understand complex problems in financial economics.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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