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Evolving Digitally

@evolvingdigitally

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SEO and digital visibility strategist driving organic growth and AI-indexed discoverability.

Kenya

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What I'm looking for

I seek a role where I can lead SEO and visibility strategy, scale organic growth, mentor teams, and deploy AI-forward content systems in a collaborative culture.

I am an SEO and digital visibility strategist with over 5 years of global experience helping brands become discoverable across search engines and AI platforms like ChatGPT and Gemini.

I've led SEO transformation for finance, hospitality, and media brands, scaling organic search to 767K sessions and implementing an AI Traffic Strategy that drove 6,530+ sessions from AI tools.

My work spans editorial SEO workflows, technical SEO, content architecture, newsletter growth, and brand voice systems; I train teams and build reporting systems using GA and GSC to make visibility scalable.

I combine data-driven optimization with creative content strategy to turn content into strategic assets that attract, engage, and convert—focused on measurable growth and long-term topical authority.

Experience

Work history, roles, and key accomplishments

Brand Consultant - Digital Visibility

Karen Blixen Group

Revamped digital presence for Karen Blixen hospitality brands, delivering 17.5K organic sessions and 102K+ events for Coffee Garden and growing users to 7.7K with a 90-day campaign while launching luxury social and TikTok strategies.

Content Strategy Social Media Strategy Retargeting Visual Storytelling Partnerships SEO Implementation

Head of SEO & Visibility

Kenyan Wall Street

Led SEO transformation for a leading finance media brand, driving 767K organic sessions, 3.1M event interactions, and 23.5M impressions in 12 months while improving average search position to 15.2 and launching AI visibility initiatives that generated 6,530+ sessions.

SEO Strategy Topical Authority Google Analytics Google Search Console Reporting

Brokers Marketing Specialist

Purple Circle Financial Services

Built and optimized 15+ broker websites on WordPress/Elementor and increased inbound leads 2.3x via tailored landing pages and SEO content strategy.

WordPress Elementor Landing Page Optimization SEO & Content Lead Generation

SEO & Content Strategist

Adly

Boosted affiliate site traffic by 400% through audits, keyword research, long-form optimization, and technical fixes, and implemented reporting templates used across departments.

Keyword Research Technical SEO Internal Linking Reporting Analytics

Marketing Associate (Intern)

M2Bio Sciences, Inc.

Managed social campaigns across Reddit, Instagram, and LinkedIn and contributed to NFT launch marketing, increasing Gen Z engagement through interactive content.

Social Media Reddit Marketing Campaign Execution Gen Z Engagement Content Creation

Marketing Executive

M2Bio Sciences, Inc.

Managed B2B content for white-label UK clients, launched nano-influencer partnerships in South Africa, and led analytics reporting with SOP development for content and influencer outreach.

B2B Content Influencer Partnerships Analytics SOPs Campaign Management

Marketing Specialist

M2Bio Sciences, Inc.

Grew newsletter from 3K to 12K+ subscribers with a 77% open rate uplift, managed content across five brands, unified social/email/blog strategy, and led influencer outreach.

Email Marketing Content Strategy Social Media