Open to opportunities

Ayege Movine

@ayegemovine

Message

I am an experienced Digital Marketing Director and SEO specialist driving data-led growth.

Kenya

Message

What I'm looking for

I seek a senior digital marketing leadership role where I can drive SEO-led growth, lead cross-functional teams, and scale paid and organic channels to improve conversions and brand visibility.

I am a Digital Marketing Director and SEO specialist with over six years of experience driving measurable growth for brands across Kenya and East Africa.

I specialize in SEO, digital strategy, paid advertising, content marketing and CRO; I have boosted organic search traffic by 70%, increased conversion rates by 80%, and reduced cost-per-acquisition by 40%.

I build and lead cross-functional teams, deliver SEO training, and use analytics tools such as Google Analytics and SEMrush to inform data-driven campaigns. My work has led to top regional search rankings and industry recognition for SEO excellence.

I am motivated to design customer-centered journeys, scale performance across organic and paid channels, and mentor teams to deliver high-impact digital outcomes.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Eujim Solutions Limited

Apr 2022 - Present (3 years 5 months)

Developed and executed digital marketing strategies that boosted organic search traffic 70%, increased conversion rates 80%, and reduced CPA 40% while leading and mentoring a cross-functional marketing team.

SEO Content Marketing Google Ads Facebook Ads Social Media Strategy CRO Web Analytics Team Leadership

Digital Marketing Strategist

Oracom Group

Jan 2020 - Mar 2022 (2 years 2 months)

Designed and implemented SEO and digital marketing strategies for clients, delivering top Google rankings and providing SEO training that improved internal and client capabilities.

SEO Keyword Research Technical SEO Content Strategy Market Research Google Analytics Competitive Analysis

Digital Marketing Strategist

Global Desarts Media

Apr 2016 - Dec 2019 (3 years 8 months)

Led SEO-driven digital marketing campaigns that secured top regional search rankings and contributed to the company being recognized as Best SEO Company in East Africa, improving client satisfaction.

SEO On Page Optimization Off Page SEO Technical SEO Content Marketing Market Research Client Management Web Analytics

Education

Degrees, certifications, and relevant coursework

Mount Kenya University

Bachelor of Business Information Technology, Business Information Technology

2018 - 2021

Completed a Bachelor of Business Information Technology (BBIT) at Mount Kenya University from 2018 to 2021, focusing on the intersection of business and information technology.