Madhavi Rayarapu

Analyzed marketing spend and performance across Google, Bing, and Meta Ads, improving campaign ROAS by 25% through budget reallocation and keyword insights. Built full-funnel Power BI dashboards to track key marketing metrics, reducing reporting turnaround by 60% and enabling real-time campaign analytics.

Mechanized Facebook and SEM campaign data using attribution modeling and behavioral analytics, boosting treatment bookings by 12% through optimized bidding strategies. Partnered with marketing and finance teams to create monthly spend forecasts and automated CAC/CPA reporting pipelines using Azure Synapse and Power BI.

Created Looker dashboards for SaaS subscription analytics and digital funnel drop-offs, improving reporting granularity for churn risk by 22%. Engineered computerized forecast models using Excel VBA and SSAS, contributing to $500K in cost savings and standardizing cross-channel KPI definitions.

Engineered robust ETL pipelines from Hadoop and SQL Server into Synapse to support financial modeling and cash flow analytics, decreasing data lag by 60%. Built Tableau dashboards for campaign finance attribution and variance analysis, reducing manual adjustments by 50% and improving audit readiness.

Pursued advanced studies in Computer Science, focusing on theoretical and practical aspects of the field. Developed expertise in various computing disciplines.

Completed undergraduate studies in Information Technology, gaining foundational knowledge in software development, data management, and network systems. Acquired skills essential for IT careers.