Open to opportunities

Suman Dhage

@sumandhage

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Experienced Marketing Data Analyst driving insights for business growth.

United States

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What I'm looking for

I am seeking a role that fosters collaboration, encourages innovation, and offers opportunities for professional growth in data-driven marketing.

As a Marketing Data Analyst with over 5 years of experience, I specialize in leveraging data-driven insights to optimize marketing strategies and drive business growth. My expertise in data analysis, visualization, and predictive modeling allows me to interpret complex datasets and uncover actionable trends. I have a proven track record in building Marketing Mix Models (MMM) and Multi-Touch Attribution (MTA) models, enhancing media spending and improving campaign effectiveness across various sectors including B2B, e-commerce, and finance.

Currently, I lead data consolidation efforts at Cisco, where I integrate datasets from multiple marketing platforms to support strategic decision-making. My application of Natural Language Processing (NLP) techniques has significantly improved customer engagement and retention strategies. I am passionate about delivering measurable results through analytical rigor and a proactive approach to solving marketing challenges, ensuring that my contributions align with business objectives and drive long-term revenue growth.

Experience

Work history, roles, and key accomplishments

Current

Marketing Data Analyst

Current

Cisco

Jan 2024 - Present (1 year 4 months)

As a Marketing Data Analyst at Cisco, I led data consolidation from various marketing platforms and performed deep-dive analyses of customer behavior. I utilized NLP techniques to analyze feedback and improved customer journey mapping, resulting in significant engagement and conversion rate increases. My work included developing predictive models and conducting A/B testing to enhance marketing str

Data Analysis SQL Python Adobe Analytics A B Testing Customer Segmentation Data Visualization Google Analytics NLP

Senior Marketing Analyst

TCS

Sep 2020 - Jul 2022 (1 year 10 months)

In my role as Senior Marketing Analyst at TCS, I led a team to execute data-driven marketing strategies, developed data cleaning procedures, and implemented a Multi-Touch Attribution model. My efforts improved media spend allocation and campaign results, while advanced statistical methods informed strategic decisions, enhancing ROI and engagement.

Team Leadership SQL Python Multi Touch Attribution Statistical Analysis Data Visualization Customer Segmentation Predictive Analytics

Marketing Analyst

Trigent Software

Jan 2018 - Aug 2020 (2 years 7 months)

As a Marketing Analyst at Trigent Software, I developed data-driven marketing strategies that increased campaign ROI. I conducted market research, optimized lead funnels, and monitored digital marketing performance. My role involved A/B testing, automation of data processes, and collaboration with creative teams to enhance brand messaging.