Kevin User
@kevintgay
Professional with seven years of experience in marketing, communications, data analysis, and risk.
United StatesWhat I'm looking for
As a seasoned marketing communications professional with over seven years of experience, I have a proven track record of strategizing, developing, and executing successful initiatives that drive business growth. My expertise lies in managing high-impact campaigns, collaborating with cross-functional teams, and leveraging data analytics to inform strategic decision-making.
Throughout my career, I have demonstrated my ability to work effectively in fast-paced environments, ensuring compliance with industry regulations and company policies. My strong analytical skills, combined with my proficiency in data visualization tools, enable me to uncover actionable marketing insights and optimize campaign performance.
I am a results-driven individual with a passion for leveraging my expertise in marketing communications and data analytics to drive business growth in a dynamic organization. I am confident in my ability to provide valuable insights and support to drive project success and achieve program goals.
Experience
Work history, roles, and key accomplishments
Led integrated marketing programs across AIP's D2C and B2B lines, supporting customer acquisition, retention, and lifecycle engagement for subscription products serving 11 million members nationally. Owned end-to-end email campaign execution and customer journey strategy, driving measurable improvements in open rate, click-through rate, and click to open rate.
Developed forecasting models tracking $4B in consumer spend across auto and home insurance, identifying emerging performance trends that informed strategic planning decisions. Translated complex financial results into executive-ready presentations across 4 planning cycles, connecting financial outcomes to market dynamics for senior leadership decision-making
Directed marketing strategy and performance optimization for 250+ Allstate insurance agencies, driving a 10% improvement in regional quote rates year-over-year through data-driven campaign execution and targeted agency coaching.
Public Information Specialist
Baltimore County Government
Nov 2017 - Jan 2022 (4 years 2 months)
Led crisis communications response for law enforcement incidents including officer-involved shootings, criminal investigations, and public complaints by developing and delivering timely, legally reviewed public statements that maintained community trust under high-pressure conditions. Managed approximately 15 formal public information requests in partnership with legal counsel.
Recreation Lead
Baltimore County Government
Apr 2011 - May 2016 (5 years 1 month)
Organized, supervised, and instructed specialized programs for various age groups. Oversaw the use of facilities. Assisted groups in planning and carrying out programs, keeping records, and preparing publicity. Met with community groups, supervised and trained volunteer leaders. Maintained safe working environment in compliance with established safety programs and procedures.
Education
Degrees, certifications, and relevant coursework
Kevin hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
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Skills
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