Open to opportunities

Heidi Bragg

@heidibragg

I lead strategic marketing and communications for technical organizations, building tribes of loyal customers through data-driven storytelling.

Zimbabwe

Message

What I'm looking for

I’m looking for a role where I can lead strategic marketing and communications, build cross-functional tribes of loyal customers, and grow organizational health—combining data-driven messaging, thought leadership, and accessible technical storytelling.

I'm a strategic marketing, communications, and content development leader known for relationship-building and for engaging employees, clients, customers, and stakeholders at the highest levels. I’m a diplomatic, cross-functional leader who spans departmental, seniority, and geographic boundaries to turn complexity into clarity.

In my current Senior Director role, I develop and execute data-driven marketing and communications strategies with performance metrics across multiple channels. I’ve driven brand building and revenue impact by transforming budget-draining initiatives into profit-generating programs, overhauling content strategy to improve social growth, and launching scholarship programs for communications professionals.

I also bring strong project management and enablement skills—creating accessible technical content, building training programs, and strengthening collaboration through documentation and knowledge sharing. I’m committed to organizational health so people feel they matter and belong, while bridging the creative and technical sides with emotional intelligence and a healthy dose of humor.

Experience

Work history, roles, and key accomplishments

Current

Senior Director, Marketing

Current

Water Environment Federation

Feb 2026 - Present (5 months)

Leads marketing strategy and communications for Water Environment Federation.

Senior Director, Outreach & Comms

Water Environment Federation

Mar 2023 - Feb 2026 (2 years 11 months)

Led strategic integrated marketing, communications, and public outreach for a 31,000-member technical association, focused on revenue generation and community building. Drove data-driven multi-channel campaigns, increased LinkedIn followers 35%+ in 28 months, converted a $58K projected loss to $70K projected profit, and secured front-page and major media coverage including The Wall Street Journal,

Strategic Marketing Marketing Communications Community Outreach Data Driven Marketing Social Media Strategy Digital Marketing Integrated Campaigns Budget Oversight Revenue Generation Brand Building Stakeholder Management Thought Leadership Media Relations Content Strategy Conference Interview Show Production

Senior Director, Public Outreach and Communications

Water Environment Federation

Mar 2023 - Feb 2026 (2 years 11 months)

Strategic integrated marcomm and public outreach for 31,000-member technical association, with a focus on revenue generation and community building

Strategic Marketing & Communications Leadership:
• Develop and implement data-driven marketing and communications strategies with performance metrics that align with business objectives across multiple channels including social media, digital marketi

Senior Marketing Strategist, Editor-in-Chief, Communications Manager

Orenco Systems, Inc.

Jan 2020 - Jan 2023 (3 years)

Directed integrated marketing and communications for $120M+ B2B and B2C technical products company, contributing to record revenue growth.

Revenue & Performance:
• Contributed to nearly 100% sales increase over two years through strategic marketing initiatives and brand development
• Collaborated with C-suite on short and long-term marketing plans aligned with business goals and market conditions

Senior Marketing Strategist, Editor

Orenco Systems, Inc.

Jan 2020 - Jan 2023 (3 years)

Directed integrated marketing and communications for a $120M+ B2B/B2C technical products company, contributing to record revenue growth and nearly 100% sales increase over two years. Partnered with C-suite and board members on short- and long-term marketing plans and advised on business strategy and communications.

Senior Marketing Analyst & Lead Writer

Orenco Systems, Inc.

Jan 2016 - Jan 2020 (4 years)

Managed content strategy, digital marketing, and team operations for growth-stage technical company.

Team & Content Leadership:
• Led writing department of 5 professionals plus document manager, ensuring quality and strategic alignment
• Implemented CMS across organization, improving content efficiency and consistency
• Managed document version control and product communications across cross-func

Marketing Analyst

Orenco Systems, Inc.

Jan 2013 - Jan 2016 (3 years)

Led strategic marketing, digital initiatives, and lead generation programs with focus on brand awareness and market growth.

Digital Marketing & Analytics:
• Managed end-to-end project lifecycle for marketing and business development initiatives
• Executed strategic marketing plans to increase brand awareness and maximize market share
• Analyzed and optimized website performance using Google Analy

Public Relations Specialist

Orenco Systems, Inc.

Jan 2010 - Jan 2013 (3 years)

Provided public relations support for Orenco Systems, Inc., contributing to external communications, media relations, and marketing content. Supported press-release drafting, announcements, and storytelling activities aligned with brand positioning.