Bobbi McDowell
@bobbimcdowell
Dynamic Marketing Communications & Creative Manager
What I'm looking for
As a seasoned marketing professional with a proven track record in driving website traffic, increasing conversions, and enhancing brand presence, I excel in executing strategic marketing campaigns, managing cross-functional teams, and leveraging data-driven insights to exceed industry benchmarks in SEO, email marketing, and social media engagement.
With experience in leading national B2B marketing efforts and managing creative processes across various mediums, I possess a unique blend of project management, marketing, and branding skills. My expertise spans project planning and execution, tradeshow management, event planning, vendor management, and interpersonal skills.
I'm a creative storyteller with a passion for developing brand language, value propositions, and content that resonates with target audiences. My proficiency in Adobe Creative Suite, audience analysis, sales support, and visual communication enables me to craft compelling narratives that drive results.
Experience
Work history, roles, and key accomplishments
Head of Marketing
Skidmore Sales & Distributing
Jun 2016 - Present (8 years 11 months)
Developed and executed comprehensive marketing strategies, led the creation and management of all print and digital deliverables, and boosted website traffic and conversions through strategic SEO and PPC initiatives.
Marketing Communications Specialist / Automotive Communications Program Manager
Celanese Corporation
Jul 2013 - Jun 2016 (2 years 11 months)
Planned and executed long-term communication strategies, managed tradeshows and customer-centric events, and developed lead nurturing tactics to maintain relationships with existing customers and foster new ones.
Public Relations Administrative Support Specialist
Clermont County Board of Commissioners
Developed communication materials for elected officials, managed the department's budget, and produced content for Clermont County Government Television.
Marketing Communications Specialist
Hydro Systems Co.
Increased website traffic by redesigning and repurposing content, managed the execution of tradeshows, and saved costs by sourcing a new tradeshow vendor.
Education
Degrees, certifications, and relevant coursework
Bobbi hasn't added their education
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