Brad Herscovici
@bradherscovici
Dynamic marketing professional with expertise in public relations and advertising.
What I'm looking for
I am a dynamic professional with extensive expertise in public relations, advertising, and digital marketing. My strong ability to develop targeted campaigns across various media platforms has allowed me to create and manage content that aligns with audience needs and business objectives. I have a proven proficiency in utilizing Adobe Creative Suite and Google Analytics to optimize campaign performance and drive customer engagement.
Throughout my career, I have successfully collaborated with cross-functional teams to resolve media and technical challenges while facilitating cross-cultural training initiatives. My strong track record includes improving operational workflows and managing complex projects, particularly in my current role as Project Lead at Bench Craft Company, where I oversee marketing for golf courses across the United States. I am known for my strategic thinking and commitment to delivering measurable business results through innovative marketing solutions.
Experience
Work history, roles, and key accomplishments
Project Lead
Bench Craft Company
May 2025 - Present (1 month)
As a Marketing Specialist, I developed and implemented targeted marketing campaigns for golf courses across the United States and its territories. This role involved strategic planning and execution to enhance brand visibility and customer engagement.
Enrollment Specialist
GT Independence
Jan 2025 - Present (5 months)
I was responsible for enrolling participants and caregivers in self-directed at-home healthcare programs, conducting both virtual and in-person sessions. This role required strong communication and organizational skills to facilitate smooth onboarding processes.
Project Coordinator
Green Acre Properties
Jan 2024 - Present (1 year 5 months)
I managed the reorganization of paper files dating from 2001 to the present, converting them into a new digital format. This project significantly improved document accessibility and operational efficiency.
Cable Satellite Editor
Nielsen
Jan 2020 - Present (5 years 5 months)
I resolved cross-departmental media issues by cataloging TV programs, which enhanced user experience across various platforms. I also established reliable communication channels with major entertainment networks to ensure timely programming updates.
Advertising Consultant
Tip Top Canning Co.
Jan 2019 - Present (6 years 5 months)
I developed a comprehensive social media advertising model that significantly boosted customer engagement prior to the COVID-19 pandemic. This initiative involved strategic planning and execution of digital campaigns.
Assistant Activities Director
Corbett Preparatory School of IDS
Jan 2013 - Present (12 years 5 months)
I facilitated programs in computer skills and foreign language studies, contributing to the educational development of students. I also assisted in organizing and managing school activities, enhancing student engagement.
Education
Degrees, certifications, and relevant coursework
University of South Florida
Bachelor of Science, Public Relations and Advertising
Studied public relations and advertising, gaining expertise in developing targeted campaigns across various media platforms. Focused on creating and managing content for social media, press releases, and multimedia formats.
Flagler College
Associate of Arts, Business and Advertising
Completed an Associate of Arts degree with a focus on business and advertising. Developed foundational knowledge in advertising principles and business operations.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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