KTKeerti Thakur
@keertithakur
Experienced global marketing and GTM strategist driving demand and growth.
IndiaWhat I'm looking for
I am a marketing leader with 12 years of experience in global marketing, digital marketing, go-to-market strategy, product marketing, and marketing automation across B2B industries including IT services, SaaS, FinTech, real estate, construction, consulting, and staffing. I have built GTM-aligned prospect databases, executed multi-channel campaigns (SEO, email, paid, social), and managed marketing automation platforms like Microsoft Dynamics 365, Salesforce Pardot, Eloqua and Adobe Campaign to generate thousands of qualified leads and improve funnel conversion.
I have led product marketing and launch activities for SaaS products, designed websites and product positioning, produced creative and content assets, and delivered measurable outcomes such as 5,000+ qualified leads for a US GTM, 2,100+ targeted contacts for ConstructMonitor, and a 10,000+ B2B lead database for ClearTax initiatives. I collaborate closely with sales, BD, HR and product teams, use analytics and tooling (GA4, PowerBI, Tableau, Hotjar, Mixpanel) to optimize performance, and am open to global roles with immediate joining.
Experience
Work history, roles, and key accomplishments
Marketing Manager
Optimar Consulting
Jan 2026 - Present (1 month)
Executed 360° marketing, GTM and lead-generation strategies for iSHR-GlobalRecruitment, building prospect databases and driving qualified responses across Middle East real estate, HORECA, hospitality, surveillance, and IT sectors while managing SEO and automated email journeys.
Digital Marketing Manager
Optimar Consulting
Sep 2024 - Jan 2026 (1 year 4 months)
Created and executed US GTM and multi-channel digital marketing campaigns generating 5,000+ qualified leads, built structured US prospect databases, and managed SEO, email automation and campaign analytics.
NEProduct Marketing Lead
Neilsoft
Jul 2023 - Aug 2024 (1 year 1 month)
Owned product marketing and GTM for ConstructMonitor (SaaS), launched product positioning and website, built a 2,100+ zone-wise GTM database, and drove trials and cross-sell motions achieving 66 positive trial responses and 43 trial leads from an event.
CLDigital Marketing Lead
ClearTax
Apr 2019 - Jul 2023 (4 years 3 months)
Led GTM and digital marketing for GST, ITR and accounting products, improving funnel conversions via landing page optimization, managing SEO, paid media, Adobe Campaign integrations, and marketing automation to drive lead generation.
Product Owner & Marketing Associate
Agrawal Construction
Jun 2013 - Jan 2019 (5 years 7 months)
Conducted market and competitor research to define ICP and GTM for US accounts, drove inside sales and lead generation, managed full sales cycle and built enterprise relationships to win long-term accounts.
Education
Degrees, certifications, and relevant coursework
Institute of Professional Education & Research, Bhopal
Master of Business Administration, Marketing Management
2014 - 2016
Grade: 72%
Completed an MBA in Marketing Management with a focus on go-to-market and digital marketing strategies, scoring 72%.
The Bhopal School of Social Sciences
Bachelor of Business Administration, Human Resource and Financial Management
2010 - 2013
Grade: 75%
Completed a Bachelor of Business Administration in Human Resource and Financial Management, scoring 75%.
Kendriya Vidyalaya No.2, Delhi Cantt
Higher Secondary Certificate (Class 12), Higher Secondary Education
2009 - 2010
Grade: 72%
Completed Higher Secondary Certificate (Class 12th) with a score of 72%.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Website
cleartax.inPortfolio
atlanticsouthernpaving.comJob categories
Skills
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