Keerti Thakur

Executed 360° marketing, GTM and lead-generation strategies for iSHR-GlobalRecruitment, building prospect databases and driving qualified responses across Middle East real estate, HORECA, hospitality, surveillance, and IT sectors while managing SEO and automated email journeys.

Created and executed US GTM and multi-channel digital marketing campaigns generating 5,000+ qualified leads, built structured US prospect databases, and managed SEO, email automation and campaign analytics.

Owned product marketing and GTM for ConstructMonitor (SaaS), launched product positioning and website, built a 2,100+ zone-wise GTM database, and drove trials and cross-sell motions achieving 66 positive trial responses and 43 trial leads from an event.

Led end-to-end product marketing and GTM for ConstructMonitor SaaS across AEC/EPC/real estate, defining ICP, messaging, and positioning and executing SEO, Google Ads, Meta, and email growth motions. Generated 43 high-intent leads and converted 12 into paying customers, and built a 2,100+ lead database using ZoomInfo and Hunter.io to drive outbound ABM.

Conducted market and competitor research to define ICP and GTM for US accounts, drove inside sales and lead generation, managed full sales cycle and built enterprise relationships to win long-term accounts.

Owned end-to-end marketing strategy across solar, FMCG, real estate, manufacturing, healthcare, and pharma verticals, driving renewable energy GTM for Solar360/Wind360/Battery360 and contributing to MW-level bookings. Built scalable demand generation engines (ABM, SEO, performance marketing, email, webinars, partnerships) and managed CRM/marketing automation using Salesforce, HubSpot, Pardot, and

Grade: 72%

Completed an MBA in Marketing Management with a focus on go-to-market and digital marketing strategies, scoring 72%.

Grade: 72%

Completed an MBA in Marketing Management at IPER, Bhopal from 2014 to 2016, achieving 72%.

Grade: CGPA 7.5

Earned a B.Tech in Electronics and Telecommunications from MANIT, Bhopal from 2010 to 2014 with a CGPA of 7.5.

Grade: 7.5

Activities and societies: volunteer internships research project

Grade: 72%

Completed Higher Secondary Certificate (Class 12th) with a score of 72%.