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Keerti Thakur

@keertithakur

B2B Marketing Leader | 10+ Yrs Driving GTM, ABM & AI-Powered Demand Gen | SaaS, FinTech, AEC | Scaled Revenue Across India, USA, UAE, APAC

India

Message

What I'm looking for

I'm looking for a remote, onsite, or hybrid full-time B2B Marketing leadership role, ideally Marketing Manager, GTM Lead, or Head of Marketing at a growth-stage SaaS, FinTech, or tech-enabled company. I want ownership over GTM strategy, demand generation, and ABM execution, with the ability to apply AI-powered marketing tools to drive measurable pipeline and revenue impact.

I'm a B2B Marketing Leader with 10+ years of experience building and scaling revenue-led marketing functions across SaaS, FinTech, Real Estate, AEC/EPC, IT Services, and Renewable Energy. My core strength lies in owning the full-funnel journey from Go-To-Market strategy and ICP definition to demand generation, ABM execution, and pipeline conversion.

Over my career, I've driven 300+ MQLs/month, achieved a 58% event lead-to-customer conversion rate, closed 31+ enterprise deals (including Ellington, Sobha Realty, and DAMAC at iSHR), and built a 6,000+ high-intent B2B database from zero. At Neilsoft, I led the end-to-end GTM launch of ConstructMonitor SaaS, orchestrating a flagship industry event that converted 41 qualified buyers from 178+ decision-makers. At Cleartax, I led a team of seven across demand generation, content, and CRM operations for a fast-growing FinTech SaaS suite.

I bring hands-on expertise across marketing automation (HubSpot, Marketo, and Salesforce Pardot), performance marketing (Google Ads, Meta Ads, LinkedIn Ads, and programmatic), SEO/GEO/AEO, and data analytics (GA4, Power BI, and Tableau). I'm especially passionate about applying AI and generative tools to modernize lead generation, content production, and GTM execution, an area I've actively upskilled in through multiple certifications.

I've worked across global markets, including India, the USA, UAE, UK, and APAC, and thrive in fast-paced, growth-stage environments where I can own strategy and execution end-to-end. I'm now looking for a remote B2B marketing leadership role, ideally at a SaaS, FinTech, or tech-driven startup, where I can apply this mix of strategic thinking and hands-on execution to drive measurable revenue growth.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

iSHR

May 2025 - Present (1 year 2 months)

Led brand strategy, visual identity and positioning across Recruitment, AI Workflow Automation and EdTech verticals. Managed WordPress websites, SEO and content for India, USA, Middle East. Built GTM strategies, ICPs and decision-maker personas. Ran LinkedIn/Google/Meta Ads, tracked KPIs via GA360 and Power BI. Created thought leadership content and managed content calendars.

Digital Marketing GTM Strategy SEO Email Automation Microsoft Dynamics 365 Lead Generation CRM Management Analytics

Digital Marketing Manager

Optimar Consulting

Sep 2024 - Apr 2025 (7 months)

Built GTM strategies and ICPs for commercial paving and construction across USA, APAC. Managed 3 WordPress sites, SEO and content. Led social media via Sprinklr/Hootsuite. Designed email automation in Marketo/Pardot. Ran Google, Facebook and LinkedIn Ads. Tracked performance using Google Analytics, Hotjar and Power BI dashboards.

Digital Marketing GTM Strategy SEO Pardot Email Marketing Google Analytics

Product Marketing Lead

Neilsoft

Jul 2023 - Aug 2024 (1 year 1 month)

Owned product marketing and GTM for ConstructMonitor (SaaS), launched product positioning and website, built a 2,100+ zone-wise GTM database, and drove trials and cross-sell motions achieving 66 positive trial responses and 43 trial leads from an event.

Product Marketing GTM SaaS Social Media Event Marketing

Digital marketing lead

clear

Apr 2020 - Jul 2023 (3 years 3 months)

Executed GTM strategies for GST Compliance, E-Invoicing, AP Automation and Clear Finance Cloud across India. Defined buyer personas and CXO targeting. Built automated nurture journeys using HubSpot, Marketo, Pardot. Managed social, WhatsApp, SMS campaigns. Tracked performance via Google and Adobe Analytics. Led a 7-member team.

Digital Marketing Analytics Reporting

Product Manager & Marketing Research

Raj builders

Jan 2017 - Apr 2020 (3 years 3 months)

Conducted market and competitor research to define ICP and GTM for US accounts, drove inside sales and lead generation, managed full sales cycle and built enterprise relationships to win long-term accounts.

Market Research GTM Strategy Lead Generation Sales Enablement Prospecting Pipeline Management Account Management