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Tathagata Kandar

@tathagatakandar

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Product Marketeer || B2B Marketing || IIM Calcutta || Solution Marketing || Global GTM

India

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What I'm looking for

A managerial role in which I can feel the impact of my work on the company.

Experienced Marketeer having headed global marketing and demand generation teams with a demonstrated history of working in the software product industry. Currently owning end-to-end product marketing activities globally.
Have planned and executed GTM plans with targeted lead generation. Improved thought-leadership, globally capturing the mind-space of our customers. Launched 2 brands and 10+ products globally. Strong marketing professional with a Management Degree in Marketing from Indian Institute of Management, Calcutta.
Always interested in discussing innovations in the marketing world. Hit me up if you want to talk marketing - focused on any facet. Especially interested in martech - looking for new and better marketing tools to make my life easier is my favourite pastime.
Wannabe writer - I am a devourer of fantasy fiction - the only thing I would probably rate above marketing in my like-o-meter.

Experience

Current

Principal Product Marketing Manager

Current

Oracle

Mar 2021 - Present (3 years 2 months)

Leading the product marketing responsibilities for the corporate banking stack of products. Includes go-to-market strategy for the products with focus on creation of messaging and proposition. Delivering the why, what and how to the end customer. Clear goals of improving new and existing revenue, with an emphasis on branding and client advocacy. Also handling analyst relations, keeping the analyst

GTM Pricing Product Marketing B2B Product Marketing Content Creation

Strategic Marketing Head

SunTec

Apr 2011 - Jan 2019 (7 years 9 months)

Heading the strategic marketing team with overall ownership of all the industries. Includes marketing strategy and operations globally with clear creation and understanding of the messages and proposition. This is for our existing as well as new products. Branding activities like website and thought-leadership is also part of this role. Maintaining and cultivating analyst relations as well as hand

Team Management Marketing Strategy Product Marketing B2B Product Marketing Content Marketing B2b Content Marketing Content Creation Thought Leadership Analyst Relations Campaign Management Demand Generation

GTM Head Europe and US

Zycus

Jan 2019 - Mar 2021 (2 years 2 months)

Managing end-to-end marketing for Europe and US region. Leading a team of crack marketeers, expert in the regional flavours. Enhancing our visibility among our audience while creating relationships with analyst and influencer community. Directly responsible for demand generation, go-to-market, events and branding in the region.