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shrutkeerti thakur

@shrutkeertithakur

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Marketing leader specializing in GTM, digital marketing, product marketing, and demand generation.

India

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What I'm looking for

I seek global marketing roles focused on GTM, product & digital marketing where I can drive demand, revenue growth, and cross-functional impact while using automation and data-driven strategies.

Growth-focused GTM and Marketing Leader with 12+ years of experience across SaaS, IT Services, FinTech, Construction, Engineering, and HR domains. I specialize in building revenue-generating marketing systems aligned with sales and business goals. At ClearTax, I developed and nurtured a 10,000+ B2B database, executed automation-driven demand generation, and optimized campaign performance to improve pipeline conversion rates. At Neilsoft, I drove end-to-end GTM strategy, built 2,100+ enterprise leads, and secured 1,600+ positive demo responses through structured outreach. Led a high-impact industry event, converting 46 prospects into active buying discussions. For US construction clients, consistently delivered 84+ qualified leads per quarter through SEO, paid campaigns, and targeted outreach. Strong in analytics, CRM automation, and AI-driven marketing execution. Immediate joiner, open to PAN India locations, and open for on-site, hybrid, and Remote.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Optimar Consulting

Sep 2024 - Jan 2026 (1 year 4 months)

Created and executed US GTM and multi-channel digital campaigns, building 5,000+ qualified leads and structured prospect databases for facility and property decision-makers across US states.

GTM Strategy Lead Generation Pardot Eloqua SEO Email Marketing Paid Media

Product Marketing Lead

Neilsoft

Jul 2023 - Aug 2024 (1 year 1 month)

Owned product marketing and GTM for ConstructMonitor (SaaS), built a 2,100+ GTM database, ran email/LinkedIn outreach achieving 66 positive trial responses and 43 trial leads from an event.

Product Marketing GTM Strategy Eloqua Content Creation Positioning Event Marketing

Digital Marketing Lead

ClearTax

Apr 2019 - Jul 2023 (4 years 3 months)

Led GTM and digital marketing for tax and accounting products, improved funnel conversions via landing page optimization and A/B testing, and managed Adobe Campaign and analytics integrations.

GTM SEO Adobe Analytics Eloqua Paid Media

Product Owner & Marketing Associate

Agrawal Construction

Jun 2013 - Jan 2019 (5 years 7 months)

Conducted market research and developed GTM and outbound sales strategies for US accounts, drove inside sales and full sales cycles, and built relationships with CXOs to generate enterprise opportunities.