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PM@prajeshmeshram
Marketing leader driving growth through GTM strategy, brand transformation, and AI-enabled systems.
IndiaI am a marketing leader who translates market insight and user needs into go-to-market strategies, compelling product narratives, and AI-enabled systems that drive adoption and business growth. I have led brand transformations, standardized 360° brand experiences, and delivered measurable increases in visibility and pipeline quality.
In growth roles I reduced CAC dramatically, built full-funnel lead-gen and CRM systems (Facebook → Zapier → Salesforce), and improved conversion rates and lead responsiveness. I also led GTM efforts for major campaigns, increasing awareness and high-intent lead flow across B2B and B2C audiences.
I collaborate closely with product, tech, sales, and cross-functional teams to improve onboarding journeys, tracking, and stakeholder alignment, and I enjoy using AI-enabled tools like ChatGPT, Midjourney, and Zapier to scale impact.
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Work history, roles, and key accomplishments
BlueVerse India
Jan 2024 - Jul 2025 (1 year 6 months)
Led GTM strategy and AI-enabled systems for a new product category, ranking 25+ high-intent SEO keywords and generating early digital traction while driving 50+ enterprise inquiries through demand validation.
Genext Students Private Limited
Sep 2022 - Sep 2023 (1 year)
Reduced CAC from ₹4,125 to ₹650 and increased daily conversions by optimizing media mix and shortening sales cycles; built a full-funnel lead-gen and CRM automation that improved conversion rates by 40%.
Essence
Jul 2021 - Aug 2022 (1 year 1 month)
Led GTM and media planning for major campaigns (Google India, Fitbit), driving a 15% increase in brand awareness and improving high-intent B2B lead flow through integrated ATL and digital strategies.
Omnicom Media Group
Dec 2018 - May 2021 (2 years 5 months)
Onboarded clients generating INR 5 Cr+ in 8 months, led 50+ RFPs and pitches, and increased retail footfall 10% across 100+ stores via targeted digital media strategies.
Di-Mentions Studio
Mar 2017 - Apr 2018 (1 year 1 month)
Delivered initial INR 19L+ sale in first month and INR 39L+ within first year; developed BTL marketing, packaging, and SEO roadmaps that contributed 26% of annual revenue.
Degrees, certifications, and relevant coursework
IRPost Graduation, General Management
2021 - 2022
Post Graduate Program in General Management completed at IIM Raipur, focusing on management fundamentals and leadership.
SUMaster of Business Administration, Business Administration
2015 - 2017
Master of Business Administration with coursework and projects across marketing and brand management.
Bachelor of Computer Application, Computer Applications
2011 - 2014
Bachelor of Computer Application focused on foundational computer applications and software concepts.
Software and tools used professionally
IndiaYou can contact Prajesh and 90k+ other talented remote workers on Himalayas.
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