Julia Broens

Conducts HubSpot training sessions and leads onboarding projects for clients. Executes HubSpot configuration including workflows, reports, and related CRM setups, and provides digital marketing strategy and implementation.

Managed CRM strategies supporting the expansion of a US-based tech school into Brazil. Analyzed customer data to build segmentation for lifecycle and revenue-driven campaigns, designed trigger-based communications, and led email, SMS, and WhatsApp campaigns across acquisition, activation, and retention.

Taught Inbound Marketing, Landing Pages, and Content Marketing in the Digital Marketing program. Supported the development of new professionals through practical, market-oriented training.

Led HubSpot implementation and customization for business needs across Brazil and LATAM. Managed the CRM team responsible for end-to-end student journeys, integrated systems, optimized workflows, and partnered with Marketing, Sales, and Growth teams to improve conversion and retention.

Led inbound marketing strategy and campaign execution. Managed and mentored marketing teams and analyzed performance data to support strategic decision-making.

Developed and optimized lead generation strategies across multiple marketing channels. Managed marketing automation in HubSpot, implemented A/B tests, and worked with Sales to optimize funnel performance.

Led the Inbound Marketing team with a focus on CRM, SEO, and acquisition strategies. Used data analysis to optimize customer acquisition and lifecycle initiatives.

Managed content, email marketing, automation flows, lead nurturing, and funnel performance analysis.

Postgraduate degree in Business Intelligence & Analytics from Escola Conquer, completed in 2024.

MBA in Marketing Management from Universidade Positivo, completed in 2020.

Bachelor's degree in Organizational Communication from the Federal University of Technology – Paraná, completed in 2019.