Felipe Araújo

I’m a performance marketing professional and project leader, combining strategic thinking with hands-on execution across paid media, marketing automation, and CRM workflows. I help teams turn business goals into measurable, operational systems—connecting creative analysis to funnel diagnostics and automation.

In my current role as Head of Projects for Marketing & Sales Operations, I lead cross-functional projects spanning paid media, marketing automation, CRM implementation, and commercial process design. I coordinate timelines and stakeholders across multiple client accounts in Brazil and the United States, and I define KPIs, reporting structures, and operational playbooks to improve delivery and scalability.

I also work as a Paid Media Specialist, planning, launching, and optimizing campaigns across Meta Ads and Google Ads. I focus on performance metrics like CTR, CPA, CPC, ROAS, and conversion rate, using funnel analysis and conversion tracking (Google Analytics and Google Tag Manager) to diagnose bottlenecks and improve efficiency, scalability, and ROI.

On the automation side, I implement and customize HighLevel (GoHighLevel) for B2B and B2C clients, building pipelines, automations, and reporting dashboards. I deploy Stevo Chat as an AI conversational layer and, with n8n and LLM integrations, design AI agents and end-to-end workflows that capture leads, enrich data, route conversations, and keep CRM updates consistent.