Open to opportunities

Carolina Meth

@carolinameth

Data Team Lead turning marketing and CRM data into revenue decisions through analytics infrastructure and AI automation.

Brazil

Message

What I'm looking for

A remote role with a US/global team where I can own the data and RevOps function — building analytics infrastructure, CRM strategy, and automation that drive commercial decisions. I work best with ownership and async communication, partnering closely with sales, marketing, and product. Open to full-time or long-term contract. I'm the person who brings clarity to messy data.

I’m a Data Team Lead with 7+ years turning marketing and CRM data into revenue decisions. I work at the intersection of data analytics, RevOps, and marketing operations—building the infrastructure that helps commercial teams trust their numbers.

At Rocketseat, one of Brazil’s largest tech education platforms, I lead the data team serving Sales, Marketing, CS, and Product. I built our analytics foundation end-to-end: implemented a HubSpot CRM from scratch with 1M+ contacts, designed core Metabase dashboards, and created the SQL pipelines behind sales, marketing, and product reporting.

Right now, I’m pursuing a postgraduate specialization in AI & Automation to apply LLMs and workflow automation (n8n, Claude API) to eliminate manual work and improve data quality at scale. My focus is clear: connect marketing, product, and leadership with reliable data, smarter pipelines, and automation that actually moves conversion and execution.

Open to remote opportunities with US/global teams — based in Brazil (EST+1/+2), fluent in English and Portuguese, conversational Spanish.

Experience

Work history, roles, and key accomplishments

Current

Data Team Lead

Current

Rocketseat

Nov 2024 - Present (1 year 7 months)

Led the data team building analytical infrastructure for Rocketseat’s Sales and Marketing, delivering Metabase/Mixpanel dashboards and CRM lead-qualification logic. Implemented a HubSpot CRM from scratch with 1M+ contacts and built SQL pipelines and AI/automation workflows to improve conversion tracking and team efficiency.

SQL HubSpot CRM Metabase Mixpanel Data Pipelines Dashboarding N8n

Inbound Marketing Coordinator

Rocketseat

Oct 2023 - Nov 2024 (1 year 1 month)

Coordinated inbound marketing strategy with a data focus, analyzing funnel performance and planning campaigns. Produced reporting to guide editorial and paid media decisions.

Inbound Marketing Funnel Analysis Campaign Planning Marketing Reporting KPI Tracking Paid Media Editorial Analytics

CRM/Data Coordinator

Rocketseat

Jan 2023 - Oct 2023 (9 months)

Managed CRM operations and data segmentation strategies to support marketing campaigns and lifecycle automation flows. Structured CRM data to improve tracking and lead qualification.

CRM Operations Segmentation SQL MQL Conversion Tracking Lead Qualification Marketing Analytics

Business Strategy & CRM Analyst

Digital House Brasil

Jul 2022 - Apr 2023 (9 months)

Developed CRM strategies and business analytics to support growth initiatives. Produced analytics to inform B2B marketing and business decision-making.

CRM Strategy Business Analytics Growth Analytics Marketing Performance KPI Reporting Segmentation Data Analysis

B2B Marketing Analyst

Digital House Brasil

Jan 2022 - Jul 2022 (6 months)

Supported CRM and B2B marketing analytics by structuring customer insights to guide marketing execution. Measured communication and campaign performance and prepared results for executive presentation.

B2B Marketing Analytics CRM Analytics Customer Insights Performance Measurement Segmentation Lifecycle Marketing Executive Reporting

CRM Analyst

Digital House Brasil

Feb 2021 - May 2022 (1 year 3 months)

Structured customer data for segmentation and journey mapping. Designed recurring and triggered automation flows (SMS, email, WhatsApp) and measured communication performance for reporting.

Customer Segmentation Journey Mapping Marketing Automation Triggered Communications SMS Email WhatsApp CRM Reporting

CRM Analyst

Sputnik | Educação Corporativa

Aug 2020 - Feb 2021 (6 months)

Managed SQL/MQL qualification through automations and lead scoring to support lifecycle marketing. Executed email campaigns and landing page creation via RD Station while supporting LGPD compliance across the organization.

SQL MQL Lead Scoring Marketing Automation Email Campaigns RD Station Landing Page Management LGPD Compliance

Marketing Analyst

IMM Esporte e Entretenimento

Jan 2020 - May 2020 (4 months)

Managed digital media marketing for major events, analyzing ticket sales and financial ROI. Delivered sponsor photo packages during events and provided daily performance analysis.

Digital Marketing Event Marketing ROI Analysis performance reporting Financial Analytics

Analista de CRM Pleno

X3M Entretenimento

Jan 2019 - Dec 2019 (11 months)

Owned CRM analytics and lead qualification processes, supporting lifecycle engagement. Structured data to improve customer segmentation and reporting for internal stakeholders.

CRM Analytics Customer Segmentation Lead Qualification Lifecycle Marketing Data Management Reporting Journey Mapping Automation Support

Analista de CRM Junior

X3M Entretenimento

May 2018 - Dec 2018 (7 months)

Supported CRM operations and automation workflows for lifecycle campaigns. Helped structure customer data for segmentation and ongoing performance reporting.

CRM Operations Marketing Automation Customer Segmentation Reporting Data Preparation