Airton Vieira

Working on HubSpot CRM strategy, implementation, automation, and RevOps initiatives for international clients. Designing and optimizing CRM processes, properties, workflows, lifecycle stages, and customer journeys.

Supported RevOps and CRM operations in an international environment, working across Salesforce and CRM-related processes. Conducted CRM data analysis, hygiene initiatives, and process optimization to improve data quality and operational efficiency.

Served as finance partner to the marketing team, translating investment initiatives into financial projections, risk assessments, and growth forecasts. Managed budgeting and forecasting cycles, analyzing actual vs. planned performance using Power BI and Excel.

Implemented Oracle Sales and RD Station CRMs, laying the foundation for automated lead tracking and campaign execution. Developed B2B sales incentive campaigns, increasing team engagement and improving bonus program performance.

Reengineered sales and marketing alignment using RevOps principles, leading to measurable improvements in lead conversion and deal velocity. Redesigned customer journeys and integrated funnel stages across SDR, marketing, and closers.

Managed lifecycle marketing projects for high-impact clients like Leroy Merlin and Pague Menos. Led a squad of 10 professionals and orchestrated Agile ceremonies to drive campaign development, testing, and delivery.

Conducted market and competitor research to guide expansion strategy and inform CRM planning. Managed a team handling NPS and customer support; increased satisfaction scores in two strategic regions.

Planned and executed cross-channel marketing campaigns, coordinated B2B events, and supported sales initiatives. Built strategic market analyses and reports that guided business development and operational focus.

Led national offline media efforts (TV, radio, OOH) to promote blockbuster releases. Customized regional campaign strategies and coordinated launches with cinema unit managers.

Created data-driven performance reports, enabling sales teams to improve territory planning and product focus. Developed launch kits, training materials, and managed internal marketing communications.

Conducted industry benchmarking, trend analysis, and competitor tracking to guide campaign timing and product decisions. Measured brand perception and adjusted communication strategies to increase customer resonance.

Completed RevOps 1 course in 2026.

Completed RevOps 2 course in 2026.

Completed a course in HR School in 2024.

Completed a course in Project Management in 2023.

Completed a course in Paid Traffic in 2023.

Completed a course in Project Management in 2023.

Completed courses in Growth Hacking, Programmatic Media, and Paid Traffic in 2023.

Completed a course in Programmatic Media in 2023.

Completed courses in Inbound Marketing, Content Marketing, and Copywriting in 2022.

Completed courses in Content Marketing and Copywriting in 2022.

Completed a course in Copywriting in 2022.

Completed a course in Market Intelligence in 2015.

Bachelor's degree in Advertising and Marketing from Centro Universitário de Maringá (CESUMAR), Brazil, completed in 2010.