Juan De La Torre

Manage $1.75M+ portfolio across 55 accounts
Lead client onboarding, training, and adoption initiatives, resulting in significant user growth.
Partner with sales and product teams to gather feedback, identify upsell opportunities, and improve outcomes.
Conduct QBRs, consult on workflows, and maintain high retention rates.
Top-performing CSM in pre-sales demos and conversions.

• 2nd in sales team of 14 on closed deals with 111% OTE attainment in 2023 and $30K ACV.
• Pioneered and led SLED vertical, strategizing and overseeing mid-market to enterprise accounts.
• Initiated and managed Trellis' inaugural API partnership, facilitating its renewal and growth.
• Served as a sales engineer, for sales processes and boosting deal closures with expert technical guidance.

• Cold outreach strategies achieved 46.8% open rates, 25% response rates, and 33% meeting.
• Contributed 56.19% to Q2 and Q3 2022 ARR, trained new team members, and enhanced product and marketing strategies through insightful feedback.
• Conducted competitive analysis to improve market position and enhance customer engagement.

• Negotiated international logistics contracts and developed Go-To-Market strategies for Latin America.
• Led product training and curated marketing materials for resellers, enhancing market reach.

• Consistently exceeded sales quotas by 107% annually and retained 97.5% of ARR subscribers.
• Managed CRM operations and led trade show engagements to boost product visibility.

• Orchestrated marketing efforts across print, social media, and digital channels.
• Coordinated 70+ annual trade shows, enhancing brand exposure and lead generation.