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Juan De La Torre

@juandelatorre

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Experienced technical sales leader with a strong background in various industries.

United States

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What I'm looking for

I am looking for a job that offers a growing and challenging environment where I can utilize my skills in strategic sales planning, business growth, and sales support. I am particularly interested in companies that value analytical thinking, creativity, and team development. I am seeking opportunities for career growth and the chance to contribute to the success of a company.

I am a seasoned technical sales leader with expertise across the tech, legal, construction, drone, photography, and parcel data industries. My career highlights include developing strategic sales plans, driving business growth, and enhancing sales support through analytical and creative approaches. I consistently exceed sales targets and foster team development.

Currently, as a SLED Account Executive at Trellis.Law, I lead in closed deals and have achieved an OTE Attainment of ~111%. I spearheaded the SLED vertical, managed mid-market to enterprise-level accounts, and successfully closed the company's first API partnership. My role extends to providing strategic insights to tune product features to align with market needs. I also support the team as a sales engineer, enhancing their sales processes and capabilities.

Experience

Work history, roles, and key accomplishments

Current

SLED Account Executive

Current

Trellis.Law

Oct 2022 - Present (2 years 2 months)

• 2nd in sales team of 14 on closed deals with 111% OTE attainment in 2023 and $30K ACV.
• Pioneered and led SLED vertical, strategizing and overseeing mid-market to enterprise accounts.
• Initiated and managed Trellis' inaugural API partnership, facilitating its renewal and growth.
• Served as a sales engineer, for sales processes and boosting deal closures with expert technical guidance.

Sales Strategic Planning API Integration Sales Support Market Analysis Sales Engineering Account Management Enterprise Sales Mid Market Sales APIs Enterprise SaaS

Account Executive

Trellis.Law

May 2022 - Oct 2022 (5 months)

• Cold outreach strategies achieved 46.8% open rates, 25% response rates, and 33% meeting.
• Contributed 56.19% to Q2 and Q3 2022 ARR, trained new team members, and enhanced product and marketing strategies through insightful feedback.
• Conducted competitive analysis to improve market position and enhance customer engagement.

HubSpot Sales Strategy Pipeline Management Cold Outreach Sales Training Feedback

Regional Sales Manager

Ortery Technologies

Jul 2021 - Apr 2022 (9 months)

• Negotiated international logistics contracts and developed Go-To-Market strategies for Latin America.
• Led product training and curated marketing materials for resellers, enhancing market reach.

Contract Negotiation GTM Strategy Translation Reseller Marketing

Account Executive

Ortery Technologies

Feb 2016 - Jul 2021 (5 years 5 months)

• Consistently exceeded sales quotas by 107% annually and retained 97.5% of ARR subscribers.
• Managed CRM operations and led trade show engagements to boost product visibility.

Customer Retention CRM Trade Shows Lead Generation

Marketing Associate

First American Data & Analytics

Jun 2011 - Feb 2016 (4 years 8 months)

• Orchestrated marketing efforts across print, social media, and digital channels.
• Coordinated 70+ annual trade shows, enhancing brand exposure and lead generation.

Social Media Strategy Digital Marketing Lead Management Event Management Marketing Management