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Juan De La Torre

@juandelatorre

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Experienced technical sales leader with a strong background in various industries.

United States

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What I'm looking for

I am looking for a job that offers a dynamic and challenging environment where I can utilize my skills in strategic sales planning, business growth, and sales support. I am particularly interested in companies that value analytical thinking, creativity, and team development. I am seeking opportunities for career growth and the chance to contribute to the success of a company.

I am an experienced technical sales leader with a strong background in the tech, legal, construction, drone, photography, and parcel data industries. Throughout my career, I have excelled in creating strategic sales plans, growing businesses, and improving sales support. My history demonstrates consistent success in meeting sales goals and driving team development through analytical and creative methods.

In my current role as a SLED Account Executive at Trellis.Law, I have achieved remarkable results, including ranking 1st in number of closed won deals and achieving an OTE Attainment of ~111%. I have also researched and led the SLED vertical dedication, handled accounts from Mid-Market and Enterprise levels, and introduced and closed Trellis' first API partner and renewal. Additionally, I have provided strategic insights to enhance product features and align with market needs, and acted as a sales engineer to aid and enable the team throughout their sales process.

Fractionally, as a Revenue Enablement Manager at Pegbo.com, I successfully hired, managed, and enabled the sales team with strategies on value messages, structure opportunities, and achieving deal closures. I optimized strategies to reach target consumers, coordinated and led sales meetings, and collaborated on AI agents' LLM training. I also created and managed KPIs for teams and individuals, mentored and coached when needed, and owned HubSpot CRM for marketing, sales, and service hubs for data synchronization.

Experience

Current

SLED Account Executive

Current

Trellis.Law

Ranked 1st in number of closed won deals; OTE Attainment of ~111%; ACV of $25K ARR. Researched and led SLED vertical dedication. Handled accounts from Mid-Market and Enterprise accounts. Introduced, closed, and supported Trellis’ first API partner and renewal. Provided strategic insights to enhance product features and align with market needs. Acted as a sales engineer aiding and enabling the team

Sales Strategic Planning API Integration Sales Support Market Analysis Sales Engineering Account Management Enterprise Sales Mid Market Sales

Current

Revenue Enablement Manager

Current

Pegbo.com

Hired, managed and enabled sales team with strategies on value messages, structure opportunities, and achieve deal closures. Optimized strategies to reach target consumers and meet demand. Coordinated and led sales meetings to discuss targets, marketing campaigns, and strategy improvements. Collaborated on AI agents'LLM training. Created and managed KPIs of teams and individuals, mentored and coac

Sales Management Team Leadership Sales Enablement Strategy KPIs CRM Management Mentoring Coaching HubSpot

Account Executive

Trellis.Law

May 2022 - Oct 2022 (5 months)

Leveraged HubSpot to manage day-to-day activity, build pipelines, and drive execution. Created outbound cold strategies that resulted in an average open rate of 46.8%, a response rate of 25%, and a 33% meeting booked rate. Closed 56.19% of the company's ARR out of the sales team of 8 for Q2 and Q3 2022. Assisted in training and guided new sales team members. Provided valuable feedback to managemen

HubSpot Sales Strategy Pipeline Management Cold Outreach Sales Training Feedback

Regional Sales Manager

Ortery Technologies

Jul 2021 - Apr 2022 (9 months)

Established and negotiated international contracts for shipping logistics, warehousing, and distributors in various countries. Developed and executed GTM strategies for Latin America. Curated translated tech specs, documents, videos, and demos. Trained new and existing resellers on products, features, and marketing material.

Contract Negotiation GTM Strategy Translation Reseller Marketing

Account Executive

Ortery Technologies

Feb 2016 - Jul 2021 (5 years 5 months)

Exceeded quotas with an average increase of 107% year over year. Retained 97.5% of ARR subscribers. Implemented and maintained the CRM (HubSpot) for the sales team. Participated in trade shows for product showcases and lead generation.

Customer Retention CRM Trade Shows Lead Generation

Marketing Associate

First American Data & Analytics

Jun 2011 - Feb 2016 (4 years 8 months)

Curated social media strategy from content creation to deployment. Digital marketing operations syncing leads to CRM as a sales support effort. Ordered and managed promotional giveaways and printed and digital collateral. Managed 70+ yearly trade shows, conferences, and event operations.

Social Media Strategy Digital Marketing Lead Management Event Management Marketing Management