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Juan Carlos Laguna

@juancarloslaguna

Enterprise technology sales director at Open Source Integrators who opened markets for Odoo ERP across Mexico and LATAM.

Mexico

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At Open Source Integrators, I sold and positioned Odoo ERP/CRM and opened markets in Mexico and LATAM. I also negotiated opportunities and led integration and migration project teams.

At The Silicon Partners, I opened the Mexican market for the company’s technology portfolio and developed a Go-to-Market strategy around SAP, SuccessFactors, Employee Central, and HANA. I built channels and technology-distributor partnerships, while supporting channel development in Colombia and Brazil.

At Sistemas CBT, I completed the first two SAP SuccessFactors sales in Latin America and sold HCM, payroll, time and attendance, and learning-technology solutions. My project experience includes SAP SuccessFactors deployment and training for FEMSA GIT across 12 countries, and an Odoo ERP implementation for Materias Primas Plásticos y Derivados.

Experience

Work history, roles, and key accomplishments

Sales Executive LATAM

Open Source Integrators

Jan 2023 - Jan 2025 (2 years)

Sold and positioned Odoo ERP/CRM, open-source tools, business-process management, CRM and SaaS hosting. Opened markets in Mexico and LATAM, prospected AAA/AA accounts, and led integration and migration project teams.

Odoo ERP CRM SaaS Business Process Management Lead Generation Negotiation RFI RFP RFQ Public Tendering Project Leadership

VP Sales México Territory

The Silicon Partners

Jan 2020 - Jan 2023 (3 years)

Opened the Mexican market for the company's technology portfolio, developing Go-to-Market strategy around SAP solutions. Built channels and technology-distributor partnerships, and opened corporate accounts with more than 10,000 employees.

SAP SuccessFactors Employee Central Hana Payroll AI Process Automation Channel Development Strategic Partnerships Demand Generation CRM

Corporate Accounts Manager

Sistemas CBT

Jan 2005 - Jan 2020 (15 years)

Sold HCM, Employee Central, Time & Attendance, e-learning, training, development and corporate-university solutions. Completed the first two SAP SuccessFactors sales in Latin America and managed revenue operations, sales strategy, and public tenders.

HCM Employee Central Time and Attendance E Learning SAP SuccessFactors Payroll Project Management Sales Strategy Negotiation RFI RFP RFQ Public Tendering Channel Development

Sales Consultant

Business Objects

Jan 2003 - Jan 2005 (2 years)

Sold Business Intelligence and BPM solutions, developing business with major accounts such as Banamex, Accival, AICM, ASA and PEMEX. Built active client and project portfolios and managed government bidding processes.

Business Intelligence BPM Sales Account Management Bidding Go To Market