Jesus Oliveros Palacios

I’m a Growth & Performance Marketing professional with 20+ years of experience in digital marketing, paid media strategy, and high-impact audiovisual production. I specialize in building end-to-end customer acquisition systems that combine paid traffic, conversion funnels, and data-driven creative strategy.

In my most recent role as Marketing Manager & Audiovisual Strategy Lead at Constructora Saoma (Nov 2021 – Jan 2025), I designed and executed 3 digital product launches using Jeff Walker’s Product Launch Formula (PLF), generating 150+ buyers and scaling average ticket from $3,000 USD to $300M COP per participant. I managed Meta Ads budgets exceeding $600M COP and optimized full-funnel campaigns for ROAS and cost per qualified lead, while producing 100+ audiovisual assets aligned with real-time performance data.

Beyond paid media and creative, I supported sales of 55+ real estate units through automated conversion funnels and value-ladder content strategy, and I led a multidisciplinary team across design, video editing, paid media, and live streaming. I also built and scaled a 100,000+ member digital community across Instagram, YouTube, TikTok, and Facebook for the brand ecosystem.

Earlier at CANTV (Jun 2009 – Sep 2019), I led creative direction and production of institutional video content reaching 8M+ users, and I directed a national corporate website relaunch for 100+ offices nationwide. I bring that communications foundation into modern performance marketing—mixing customer migration strategy, market research, and audiovisual execution into campaigns built to measure, learn, and scale.