Daniela Perea

I’m a Marketing Lead with 9+ years of international experience owning full-funnel growth across LATAM, Europe, and North America. I build marketing functions from the ground up, combining strategy and execution across paid media, lifecycle marketing, and marketing operations. I’m known for turning messy data into clean attribution, reporting, and revenue visibility.

In my current role, I built the entire marketing function in the first three months as the sole owner, shaping brand systems, positioning, messaging, and go-to-market foundations. I diagnosed and rebuilt a broken attribution model in Klaviyo, restoring leadership visibility into pipeline and revenue impact. I also designed executive dashboards that unify Google Ads, HubSpot, SEMrush, GA4, and CRM data into a single source of truth.

I approach growth as an operating system: launching repeatable content engines and building post-booking lifecycle and retention email sequences to improve activation and repeat usage. I own cross-channel performance analysis—conversion, attribution, and funnel—and partner directly with executive leadership to define marketing priorities and growth strategy. I aim to make performance measurable, explainable, and actionable.

Previously, I managed large-scale digital advertising across major global travel brands, optimizing native, display, and programmatic campaigns through budget reallocation, placement optimization, and creative recommendations. I translated advertising data into commercial decisions and built internal reporting tools and documentation to improve visibility and operational efficiency. I bring a builder’s mindset, strong stakeholder communication, and a focus on delivering measurable outcomes.