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Ricardo Galvez

@ricardogalvez

Marketing Director | Brand, Growth & Performance Strategy | AI-Driven Campaigns & Automation | Turning data into measurable ROI across LATAM & global

Colombia

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What I'm looking for

I’m looking for a marketing leadership role where I can own brand strategy and performance growth end-to-end, lead multidisciplinary teams, and scale revenue using AI automation, analytics, and disciplined ROI-focused execution.

I’m a results-driven Marketing Director with deep experience leading high-impact campaigns, brand strategy, and revenue growth across LATAM and global markets. I specialize in performance marketing, integrated campaign management, and AI-powered automation to turn strong creative into measurable ROI.

Over the past decade, I’ve led multidisciplinary teams and managed Fortune 500 and global brands—owning strategy through execution across paid and organic channels. I focus on data-led decisioning, clear positioning, and disciplined budget/ROI management so marketing directly supports business growth.

Most recently, I’m building and scaling marketing for an EPFL biotech startup, where I increased engagement by 267% and improved email and landing-page conversion by 51% using A/B testing, automation, and audience segmentation. I also deliver monthly performance reporting tied to ROI to guide marketing and budget decisions.

Earlier, I led integrated multi-platform LATAM campaigns for DDB Worldwide (WPP Group), growing managed account billings by 140% through audience development and brand storytelling. Before that, as a Senior Director at a creative agency and a National On-Premise Manager at Red Bull, I consistently exceeded engagement and ROI benchmarks—partnering with creators, venues, and cultural communities to strengthen brand presence.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Strategy Director

Current

EPFL Bio-tech Startup

Jan 2025 - Present (1 year 5 months)

▪Increased engagement by 267% through a data-driven, multi-platform marketing strategy and audience-growth campaigns tailored to a niche investor community
▪Boosted email and landing-page conversion by 51% via systematic A/B testing, automation and audience segmentation
▪Delivered monthly performance reports tracking ROI and presented strategic insights that guided marketing and budget decisions

Marketing Strategy Performance Marketing Audience Segmentation A B Testing Marketing Automation Email Marketing Landing Page Optimization Marketing Analytics ROI Reporting

Marketing & Strategy Specialist–LATAM

DDB Worldwide (WPP Group)

Dec 2023 - Dec 2024 (1 year)

▪Led integrated, multi-platform campaigns for BMW, Falabella Retail Group, and Lutron across 5+ LATAM markets, spanning PR, social, live events, and video production.
▪Grew managed account billings by 140% through strategic campaign programs, audience development, and brand storytelling that lifted engagement and conversion.

Senior Director–Marketing & Strategy

Oblivium Corp · Creative Agency

Jan 2014 - Dec 2023 (9 years 11 months)

▪ Built and led multidisciplinary marketing and creative teams managing a global brand portfolio (Samsung, Huawei, Veuve Clicquot, Moët Hennessy, Philip Morris International, Galderma).
▪ Closed 3M+ USD in annual client contracts while ensuring a unified brand voice and consistent messaging across all channels and regions.

National On-Premise Manager

Red Bull

Oct 2012 - Dec 2013 (1 year 2 months)

▪ Grew market share by 63% and sales by 167% in a single fiscal year by directing national marketing and brand activations across the music, nightlife, and lifestyle scene.
▪ Secured long-term partnerships with high-profile venues, concerts, and festival circuits nationwide, strengthening brand presence in key cultural communities.

Senior Consultant – Advisory

PricewaterhouseCoopers (PwC)

Jan 2011 - Oct 2012 (1 year 9 months)

▪ Founded and led the Markets & Growth division, designing growth and market-entry strategies for clients in banking, automotive, and pharma.
▪ Delivered digital marketing transformation and process-optimization programs, integrating global best practices with local market insight.