Open to opportunities

Jorge Fabián Cuellar Romero

@jorgefabincuellarrom

Message

Performance Marketing & Growth specialist scaling ecommerce and lead-gen with data-driven optimization.

Colombia

Message

What I'm looking for

I’m looking to drive scalable paid media and growth for ecommerce or lead-gen—using GA4/GTM measurement, CRO, and testing to improve attribution, ROAS, and revenue while collaborating with cross-border teams.

I’m a Performance Marketing and Growth Specialist with 10+ years leading paid media, growth strategy, and data-driven optimization across ecommerce and lead generation in LATAM and US markets. I’ve scaled ecommerce revenue from $30K to nearly $200K+ by restructuring campaigns and optimizing funnels.

I consistently deliver ROAS above 10x and manage monthly ad budgets up to $60K USD across Google, Meta, and TikTok. I implement GTM event tracking and GA4 reporting frameworks to strengthen attribution and improve performance visibility.

Across my roles—from Media Planner to Senior Performance Marketing Lead—I build growth plans from user behavior, conversion data, and seasonality, and translate insights into scalable strategies for cross-border teams. I also deepen impact through CRO, LTV & CAC analysis, and rigorous testing.

Experience

Work history, roles, and key accomplishments

Senior Performance Marketing Lead

RemMedia & Consulting

Aug 2020 - Jan 2026 (5 years 5 months)

Led paid media strategy for ecommerce and lead generation across Chile, Colombia, Mexico, and the United States, scaling revenue from $30K to nearly $200K USD. Drove ROAS above 10x, managed monthly ad budgets up to $60,000 USD, and improved attribution via GTM event tracking and GA4 reporting.

Performance Marketing Strategy Google Ads Meta Ads GA4 Google Tag Manager (GTM)Funnel Optimization Conversion Rate Optimization (CRO)

Media Planner

Ariadna Communications

May 2019 - Aug 2020 (1 year 3 months)

Developed media plans and launch strategies for a 5-star hotel in Cancun and a low-cost airline, optimizing reach and investment across international audiences. Managed multi-market advertising budgets up to $50K USD monthly for US markets and planned airline route-based budgets between $2K and $6K USD.

Media Planning Budget Management Seasonality Analysis Audience Targeting

Paid Media Specialist

BPO for Alpina (Blacksip Agency)

Jan 2017 - Feb 2019 (2 years 1 month)

Planned and executed digital media strategies for one of Colombia’s largest consumer goods companies across 50+ brands, supporting product launches and seasonal awareness and consideration campaigns. Managed monthly budgets exceeding COP $200M and measured impact using reach, frequency, and Brand Lift Studies across premium placements including YouTube Masthead and programmatic display.

Digital Media Strategy Programmatic Advertising YouTube Masthead Spotify & Deezer Ads Brand Lift Studies Reach & Frequency Measurement