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Mauricio Cardenas

@mauriciocardenas

Digital Marketing Director with 10+ years leading 360° campaigns, brand strategy, paid media, web, AI and automation across LATAM.

Colombia
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Digital Marketing Director with 20+ years of experience across creative and technology-driven roles, including 10+ years leading marketing, branding and communication projects for B2B and B2C companies in Colombia, Panama and international remote environments.

I combine marketing strategy with hands-on expertise in brand positioning, 360° campaigns, creative direction, paid media, audiovisual content, web development, SEO/SEM, CRM, AI and marketing automation. This allows me to bridge strategy and execution, working effectively with creative, commercial and leadership teams.

Currently, I lead marketing strategy, communications and brand positioning at Raspa Games, developing integrated campaigns across Meta Ads, Google Ads, digital content, influencers, web, audiovisual production and brand activations.

Throughout my career, I have led multidisciplinary teams, managed a portfolio of 30+ active clients, developed digital ecosystems and implemented AI and automation tools to improve creative and marketing workflows.

I’m interested in Digital Marketing Director, Marketing Manager, Creative Strategy and Growth Marketing roles, particularly with companies looking for someone who can connect business goals, creativity and technology to build scalable marketing initiatives.

Experience

Work history, roles, and key accomplishments

RG
Current

Director de Marketing

Raspa Games

Jan 2024 - Present (2 years 8 months)

Lidera la estrategia de marketing, comunicación y posicionamiento de la marca en el mercado panameño. Desarrolla campañas integradas que combinan concepto creativo, contenido, pauta digital, producción audiovisual, web, influencers y activaciones de marca.

ST

Senior Graphic + Video + Web

SKG Tecnología

Jan 2023 - Dec 2024 (1 year 11 months)

Lideró el frente creativo para proyectos B2B y B2C, integrando identidad de marca, contenido audiovisual y desarrollo web. Desarrolló sistemas visuales y guías de marca para mejorar consistencia y escalabilidad de la comunicación.

BH

Graphic + Web + Web Marketing

BPO Holding

Jan 2022 - Dec 2022 (11 months)

Coordinó campañas digitales y apoyó el rediseño del ecosistema web del grupo corporativo. Produjo contenido gráfico y audiovisual para comunicación digital y redes sociales.

HO

Coordinador Web Marketing

Hospimedics

Jan 2017 - Dec 2020 (3 years 11 months)

Administró la estrategia digital de la compañía, incluyendo SEO, SEM, redes sociales, CRM y presencia web. Desarrolló y optimizó el sitio web con enfoque en captación de oportunidades comerciales del sector salud.

Education

Degrees, certifications, and relevant coursework

Coursera logoCO

Coursera

Google UX Design, User Experience Design

Completed the Google UX Design certification, covering user experience design principles and practices.

FI

Figma

Figma High-Fidelity Prototyping, Design

Completed the Figma High-Fidelity Prototyping certification, focusing on advanced prototyping techniques.

Google logoGO

Google

Google Ads Fundamentals, Digital Marketing

Completed the Google Ads Fundamentals certification, covering core concepts of Google Ads.

Tech stack

Software and tools used professionally

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