Alejandra van Berkel

I’m a Digital Marketer with 6+ years of experience leading digital strategy, branding, and performance driven marketing. I help fast-paced, startup-driven companies scale through clear strategy, strong creative direction, and data backed decision making.

I bring a multicultural perspective and a proven track record of building marketing systems that scale—everything from content ecosystems and full funnel strategies to brand identity and AI driven workflows. I focus on creating structure behind the creativity so teams can move faster and with clarity.

In my current Marketing Director role, I lead marketing end to end: positioning and content strategy, performance alignment, email marketing systems, and cross functional collaboration. I own marketing direction across brand, content, and paid performance—while leading multidisciplinary creative teams and remote team execution.

My approach blends strategic thinking with execution. I integrate AI systems into my workflow to support decision making, prioritization, and scalable execution, while building KPI frameworks across channels (CPL, engagement, reach, and SQLs) to drive measurable growth.