I am a Digital Marketing & Social Media Specialist with over 7 years of experience combining strategic thinking with hands-on content creation and performance marketing. With a strong background in Visual Communication Design and a Master’s in Digital Marketing and Advertising, I specialize in building end-to-end digital strategies that drive organic reach and qualified lead generation.
Throughout my career across diverse industries—including industrial/B2B, real estate, medical, and corporate sectors:
Paid Media & Lead Gen: I have managed paid ad campaigns on Meta Ads with monthly budgets up to COP 13M, achieving up to 9–12x ROAS and driving a 70% increase in qualified leads by optimizing campaign structures.
Content & Storytelling: I direct and execute complete social-first content pipelines—from video production (Reels/TikTok) and graphic design to copywriting and corporate storytelling campaigns with over 20k+ organic views.
Full-Funnel & Tools: Experienced in Meta Ads Manager, GA4, WordPress, Adobe Creative Suite, and marketing automation via WhatsApp Business/chatbots.
Professional Interests:
I am passionate about remote roles focused on Performance Marketing, Paid Social, Content Strategy, and Digital Brand Growth. I thrive in positions where I can bridge creative visual design with data-driven paid strategies to help companies acquire qualified prospects and scale their digital footprint globally.
