I’m looking for a marketing role where I can combine hands-on execution with performance-driven impact. I value structured environments with clear goals, measurable results, and accountability. I’m especially interested in digital marketing, demand generation, and campaign coordination roles focused on sustainable growth and data-backed decision-making.
Open to opportunities
Cristian Isaza Martelo
@cristianisazamartelo
Growth and performance marketing leader driving data-driven customer acquisition.
ColombiaWhat I'm looking for
I am a growth and performance marketing professional with nine years of experience building full-funnel acquisition systems across B2B and B2C markets. I have a proven track record scaling revenue through paid media, conversion rate optimization, CRM automation, and demand generation, with measurable wins in ROAS, CAC reduction, and lifetime value improvement.
I lead cross-functional GTM initiatives and hands-on campaign execution — from paid social and search to outbound B2B systems — and I consistently align marketing analytics with commercial priorities to accelerate pipeline, improve funnel conversion, and expand distribution and partnerships.
Experience
Work history, roles, and key accomplishments
FG
B2B Growth & Partnerships Manager
Finzo Group
Jan 2024 - Jan 2025 (1 year)
Contributed to 45% sales growth by supporting enterprise account acquisition and B2B partnership expansion; designed an outbound lead generation system producing 150+ qualified leads/month and improved funnel conversion rates by 25%.
GS
Marketing Manager (Brand & Growth)
Glamy Skincare
Jan 2023 - Jan 2025 (2 years)
Led multi-channel paid acquisition driving 150% sales growth, launched four products with full-funnel campaigns, and improved website conversion rates by 25%+ while increasing repeat purchase rate by 30%.
FS
General Manager, Consumer Growth
Flying Squirrel Sports
Jan 2021 - Jan 2022 (1 year)
Drove 209% annual sales growth by leading marketing, partnerships, and operations; launched two service lines that increased AOV by 15% and secured 35 corporate partnerships to open recurring B2B revenue channels.
FS
Digital Marketing & Growth Manager
Flying Squirrel Sports
Jan 2019 - Jan 2020 (1 year)
Built and scaled digital marketing ecosystem, increasing website traffic 350% and achieving 18x ROAS through SEO, UX, paid acquisition, and structured creative testing; implemented CRM and automation to improve CAC and LTV.
Education
Degrees, certifications, and relevant coursework
Universidad Internacional de La Rioja (UNIR)
Master of Arts, Digital Marketing
2021 - 2023
Completed a Master's Degree in Digital Marketing with coursework focused on digital strategy, analytics, and marketing automation.
Platzi
Certificate Programs, Professional Training
2020 - 2023
Completed multiple professional trainings in digital marketing, e-commerce, UX, product strategy, AI marketing, and automation.
Universidad Libre
Bachelor of Business Administration, International Marketing & Business
2012 - 2017
Earned a Bachelor's Degree in International Marketing & Business covering marketing strategy, international business, and commercial management.
Tech stack
Software and tools used professionally
Availability
Open to opportunities
Location
ColombiaAuthorized to work in
Salary expectations
50k-80k USD
Job categories
Growth Marketing ManagerPerformance Marketing ManagerGrowth ManagerHead of GrowthDemand Generation ManagerMarketing ManagerPartnerships ManagerAcquisition ManagerMarketing Automation ManagerSenior Manager Of Growth MarketingGrowth Marketing DirectorGrowth Marketing LeadDirector Of Growth MarketingHead Of Growth Marketing
Skills
Performance MarketingDemand GenerationMarketing AnalyticsMarketing AutomationGoogle AdsMeta AdsTikTok Ad BuildingGoogle AnalyticsGoogle Tag ManagerCRM SystemsEmail MarketingA B TestingConversion Rate OptimizationLanding Page OptimizationFunnel AnalysisCustomer SegmentationROASLTVLinkedIn Sales NavigatorGmailRemoteWhatsApp Remote
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