Open to opportunities

Camila Marin

@camilamarin

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Bilingual marketing leader specializing in growth, CX, and omnichannel brand strategies.

Colombia

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What I'm looking for

I seek a senior marketing role where I can lead growth-focused, data-driven brand and CX initiatives, collaborate cross-functionally, and scale measurable impact.

I am a bilingual publicist and marketing director with over a decade of experience driving growth through 360° brand strategies, omnichannel campaigns, and customer experience programs. I have led multidisciplinary teams, managed budgets to maximize ROI, and used data and digital tools to deliver measurable results such as major increases in app downloads, social followers, and student satisfaction.

My background includes marketing leadership roles at OPPO, Huawei, and Samsung, digital transformation projects like AI-integrated LMS development, and successful launches and partnerships across tech and health sectors. I focus on strategic, results-oriented work, stakeholder relationships, and scalable initiatives that boost positioning and performance.

Experience

Work history, roles, and key accomplishments

Customer Experience Manager

CESA Colegio de Estudios en Administración

Jul 2023 - Dec 2024 (1 year 5 months)

Led development of an AI-integrated LMS, increasing student satisfaction by 40% and improving NPS/CSAT/CES metrics by 10% across the learning journey.

Customer Experience LMS Integration NPS CSAT Stakeholder Management Data Analysis

Marketing Manager

OPPO Colombia

Jul 2022 - Feb 2023 (7 months)

Managed social media and university activations, growing Instagram followers 120%, Facebook 60% and YouTube 50%, and achieving 150% university penetration with a 40% conversion rate.

Social Media Strategy Influencer Marketing Brand Awareness Campaign Management Analytics

Marketing Manager

Huawei Colombia

Dec 2021 - Jul 2022 (7 months)

Drove AppGallery growth and partnerships, increasing downloads 70% and creating gaming communities that raised visits 150% and app downloads 65% through strategic partner negotiations.

Partnerships App Growth Community Building Campaign Strategy Negotiation Gaming Marketing Mobile Marketing Analytics

Digital Supervisor

Edelman Colombia

Aug 2020 - Nov 2021 (1 year 3 months)

Led health awareness campaigns that increased HIV and Hepatitis B testing by 30% and launched the Xbox Series X campaign reaching 5,000 users with a 35% conversion rate.

Digital Strategy Product Launches Data Analysis

Digital Marketing Coordinator

Gelsa Colombia

Mar 2019 - Dec 2019 (9 months)

Developed the Paga Todo app with 1,000+ users in Q1 and led e-commerce operations that grew new customers 50%, improved activation 20%, and reduced CAC by 50%.

App Development Customer Acquisition Activation Analytics CRM

Consultant, Digital Marketing

Colegio La Colina

Jan 2017 - Jan 2019 (2 years)

Designed and developed a virtual parent/student interface and virtual space, improving stakeholder engagement and digital access for families.

UX Design Digital Strategy Stakeholder Engagement Project Management Education Technology Content Strategy

Digital Project Manager

Cheil Colombia - Samsung

Jan 2017 - Aug 2018 (1 year 7 months)

Managed Galaxy S8 and Note9 launches, producing a nationwide Treasure Hunt with 3,000+ participants and supporting influencer events that increased followers by 20%.

Product Launches Event Management Influencer Marketing Project Management PR

Brand Keeper Senior

BNN Banana

Dec 2015 - Apr 2016 (4 months)

Led digital product development including the Nestlé Recipes app integrated with Walmart/Superama and redefined Kermato's communication, growing its social community 40%.

Digital Product Development Brand Strategy Content Strategy Integration Audience Growth